Time spent shopping and consumer clothing purchasing behaviour

Abstract

The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confi rmatory factor analyses, and structural equation modelling (SEM). The major fi ndings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinantsand consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales.

Moderating effect of hedonism on store environment-impulse buying nexus

“…The role of pleasure and Hedonic motives on impulse buying behavior arousal in consumer behavior is quite impressive (Ladhari, 2007). Several studies have determined that responseslike shopping satisfaction (Das, 2013), utilitarian value and hedonic value (Chen et al, 2017;Etemad-Sajadi and Ghachem, 2015), time spent in the store (Mihiþ et al, 2018), liking the store (Hyllegard et al, 2016;Mower Jennifer, 2012), liking the online store (Fiore et al, 2005), willingness to patronize the online store, and willingness to buy (Fiore et al, 2005),are affected by pleasure and arousal.…”

Effect of wall covering materials on the perception of cafe environments

“…This result sets forth the importance of the design in a conscious manner with correct design criteria of spaces. In the studies by Mihi c et al (2018), Sun and Yazdanifard (2015) and Yıldırım et al (2015) it was determined that the physical environmental factors of interior spaces, which are perceived and evaluated positively, provide for persons to remain in the same environment for a longer period. Furthermore, in the study by Wang et al (2020), it was emphasised that many physical environmental factors, such as size and shape of the space, the colour used, materials and texture have significant effects on the behaviours of persons and on the quality of life for physical, emotional and health.…”

Explaining shopping behavior in a market economy country: A short‐term mathematical model applied to the case of Spain

“…Shopping power varies with age [28] and is a relevant variable to explain shopping behavior not only because of the economic influence (young people have less income available), but also because of the bandwagon effect as youths show a higher contagion propensity when attempting to emulate their icons [29,30,31].…”