Through a white lens: Black victimhood, visibility, and whiteness in the Black Lives Matter movement on TikTok

Krutrök, Moa Eriksson; Åkerlund, Mathilda

doi:10.1080/1369118x.2022.2065211

Cited by 21 publications

(10 citation statements)

References 44 publications

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“…Previous studies (Eriksson & Åkerlund, 2022;Medina-Serrano et al, 2020) have disclosed that the emergence of TikTok is transforming political discussion and participation. Within this context, our work, using the case of Peru, intends to contribute to the emerging stream of literature focusing on how TikTok can be exploited for political communication purposes by political actors.…”

Section: Discussionmentioning

confidence: 99%

“…Accordingly, young people are increasingly using TikTok for grassroots movements. The app has consti-tuted a crucial instrument for Black Lives Matter, both in the US and worldwide (Eriksson & Åkerlund, 2022) and become pivotal for the anti-caste protests in India (Subramanian, 2021) and the global #StopAsianHate movement during Covid-19 pandemic (Abidin & Zeng, 2020;Jacques et al, 2022).…”

Section: Tiktok and Political Communicationmentioning

confidence: 99%

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TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

Cervi

Tejedor

Blesa

2023

MaC

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TikTok is without any doubt the most popular social media among Gen Zers. Originally born as a lip-syncing app, it can be exploited in different ways; as such, it represents a new fertile space for political communication. In this vein, previous studies have shown that politicians all over the planet are joining the platform as a tool to connect with younger audiences. This study examines the use of TikTok in the last presidential elections in Peru. Following an affordance-based approach, we analyze all the TikToks published by the main candidates (Pedro Castillo, Keiko Fujimori, Rafael Lopez Aliaga, Hernando de Soto, and George Forsyth) during the electoral campaign, to understand if and how candidates have integrated this platform as part of their electoral strategy and what kind of content they publish and share. Through a content analysis that combines quantitative and qualitative elements, we demonstrate that, although all the analyzed politicians have opened TikTok accounts, they do not seem to take full advantage of the platform’s affordances displaying a top-down communication style with almost no deliberative nor participative intentions. Political issues are almost absent since the platform is mostly used to display their personal life and enhance their political persona, with most of the content displaying a clear entertaining dimension. Some differences are discussed but, in general, results reveal that Peruvian candidates use TikTok almost uniquely for politainment.

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Section: Discussionmentioning

confidence: 99%

Section: Tiktok and Political Communicationmentioning

confidence: 99%

TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

Cervi

Tejedor

Blesa

2023

MaC

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“…Even though the study of TT as a medium of communication is still in its infancy, it is rapidly gaining interest within several different fields of inquiry, as mentioned earlier. Specific topics of interest within the field of communication include racial or social discrimination (Krutrok and Akerlund, 2022; Weimann and Masri, 2021), political conflict (Darvin, 2022; Mishra et al, 2022; Sadler, 2022), movements and campaigns (Gamir-Ríos and Sánchez-Castillo, 2022), US politics (Becker, 2021), the spread of health (mis/dis)information (Southerton, 2021), advocacy and awareness raising (Herrick et al, 2021; Krutrok, 2021; Vizcaino-Verdu and Aguaded, 2022), memes (Zeng and Abidin, 2021; Zeng et al, 2021), or climate change (Hautea et al, 2021).…”

Section: Research On Tiktokmentioning

confidence: 99%

“…When it comes to the linguistic analysis of TT data, the focus tends to be on specific themes or topics and multimodality. Krutrok and Akerlund (2022), for example, analysed a set of videos on police brutality and racial bias by performing a search on the hashtag #BlackLivesMatter. Their study may be situated within the field of Multimodal Critical Discourse Analysis (MCDA), a research method developed by Machin and Mayr (2012: 15), who posit that one “should see all communication, whether through language, images, or sounds, as accomplished through a set of semiotic resources, options and choices.” A similar standpoint is taken by Jewitt (2009: 33) who points out that multimodal discourse analysis concentrates on "understanding and describing semiotic resources and principles of their systems of meaning in order to understand how people use these resources in social contexts for specific purposes.”…”

Section: Research On Tiktokmentioning

confidence: 99%

Section: Research On Tiktokmentioning

confidence: 99%

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COVID-19 vaccine hesitancy and shaming on TikTok: A multimodal appraisal analysis

Poucke

2023

Multimodality & Society

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This paper explores the issues of vaccine hesitancy and shaming which arose in response to the implementation of World Health Organization COVID-19 recommendations, on the social media platform of TikTok. By extending Appraisal theory to include the use of visual attitudinal appraisals, the study examines how TikTok users employ the semiotic resources at their disposal within the overarching context of the pandemic. A total of 254 videos expressing pro- and anti-vaccination viewpoints, predominantly posted by American and Australian users, between 1 January 2021 and 31 January 2022, were extracted from the social media application and subjected to a computer-assisted multimodal appraisal analysis. It is shown how speakers from both groups primarily aim to elicit a strong emotional response from like-minded users, promoting polarisation. The findings further reveal an ideological clash between the objective structure of governmental healthcare protocols and the subjective orientation of the anti-vaccination group’s habitus. Since the pro-vaccination group’s own subjectivities hinder the effective sharing of information on COVID-19 via TikTok, the paper recommends the use of non-judgemental language and gestures in videos targeting a vaccine-hesitant audience.

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Reclaiming racial dignity: An ethnographic study of how African youth in Australia use social media to visibilise anti‐Black racism

Gatwiri

Moran

2022

Aust J Social Issues

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The #BlackLivesMatter Movement has amplified the role of social media in visibilising anti-Black violence.Drawing on the narratives and expertise of those who have experienced anti-Black racism, this paper employs the theoretical concept of racial dignity to highlight how young African Australians participate in racial discourse on social media. The findings of this paper demonstrate that social media is a significant site where Black African youth reclaim racial dignity through: 1) reversing the white gaze; 2) recognising and calling out anti-blackness; and 3) cultivating and engaging in communities of healing and belonging.Through these digital practices, Black African youth in Australia foster racial agency that promotes positive self-recognition, racial resilience and racial dignity. We argue, therefore, that social media offer Black African young people in Australia spaces to engage in positive expressions of Afro-blackness and challenge anti-blackness in ways that are safer to them than in physical, offline settings in white contexts.

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Through a white lens: Black victimhood, visibility, and whiteness in the Black Lives Matter movement on TikTok

Cited by 21 publications

References 44 publications

TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

TikTok and Political Communication: The Latest Frontier of Politainment? A Case Study

COVID-19 vaccine hesitancy and shaming on TikTok: A multimodal appraisal analysis

Reclaiming racial dignity: An ethnographic study of how African youth in Australia use social media to visibilise anti‐Black racism

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