Theory and Analysis of Company-Sponsored Value Co-Creation

Chen, Li; Marsden, James R.; Zhang, Zhongju

doi:10.2753/mis0742-1222290206

Cited by 100 publications

(98 citation statements)

References 40 publications

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“…Porter and Donthu [12] suggested that consumers might build trust and then become more involved in contributing knowledge if they perceived that the host firms were motivated to provide quality content and foster members' embeddedness. Chen et al [11] indicated that the sponsoring firm's feedback and responsiveness positively influence consumers' contribution of high-quality ideas in a firm-hosted virtual community. Füller [39] proposed that firm-hosted co-creation community members expect and are driven by direct compensation.…”

Section: Host Firm Management Practices and Knowledge Contributionmentioning

confidence: 99%

“…Synthesizing descriptions of firm-hosted virtual communities [10][11][12], we define it as an IT-mediated platform aggregating customers who collectively co-produce and consume content about a commercially oriented activity by exchanging intangible resources. These intangible resources can take the form of information, knowledge, social-emotional support, and the like.…”

Section: Knowledge Contribution In Firm-hosted Virtual Communitiesmentioning

confidence: 99%

“…However, the current literature largely ignores the effects of host firm managerial practices. Although some scholars have researched factors such as sponsor feedback and recognition, responsiveness, and commitment to community [9][10][11], empirical evidence on how a host firm's targeted efforts motivate individuals to act in ways that lead to knowledge contributions in virtual communities are still scarce (e.g., [12,13]). …”

Section: Introductionmentioning

confidence: 99%

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A model for consumer knowledge contribution behavior: the roles of host firm management practices, technology effectiveness, and social capital

et al. 2014

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This study examines the effects of host firm management practices, social capital, and technological factors on consumer knowledge contribution behavior. Results from 403 respondents in a large firm-hosted virtual community showed that two host firm practices, promoting interaction and organizing offline activities, have positive effects on knowledge contribution behavior through the mediating role of social capital, while the practice of providing incentives has a negative effect. In addition, the impacts of social interaction ties and shared language on knowledge contribution behavior are stronger when the perceived effectiveness of the reputation system is high. The perceived effectiveness of media richness moderates the relationship between trust and knowledge contribution behavior by strengthening the relationship when the perceived effectiveness of media richness is high. Our study suggests that host firms can play an important role in promoting knowledge contributions in virtual communities; and they need to understand the consequences of different management practices, hence able to actively influence and encourage knowledge contribution in virtual communities.

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Section: Host Firm Management Practices and Knowledge Contributionmentioning

confidence: 99%

Section: Knowledge Contribution In Firm-hosted Virtual Communitiesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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A model for consumer knowledge contribution behavior: the roles of host firm management practices, technology effectiveness, and social capital

et al. 2014

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“…For example, equipment manufacturing, strategic approaches for emerging markets, and process plant construction are considered as business innovation [1,2,4,[62][63][64][65]. The third type focused on evaluating and comparing the different types and sizes of CEIC [53,[66][67][68][69][70][71], such as domestic and foreign-funded enterprises, large, small-and-medium and micro enterprises, or state-owned and private enterprises.…”

Section: Construction Enterprise's Innovation Capability (Ceic)mentioning

confidence: 99%

A New Systematic Approach to Vulnerability Assessment of Innovation Capability of Construction Enterprises

et al. 2015

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Abstract:The purpose of this research is to study the vulnerability of construction enterprises' innovation capabilities (CEIC) and their respective primary influencing factors. This paper proposed a vulnerability system framework of CEIC, designed two comprehensive assessments for analysis, namely the entropy and set pair analysis method (E-SPA) and the principle cluster analysis and SPA method (P-SPA), and compared grades to verify the vulnerability assessments. Further, the paper quantitatively assessed the major influencing factors in facilitating management, reducing vulnerability, and improving the ability of construction enterprises to respond to changes in the construction industry. The results showed that vulnerability could be effectively and systematically evaluated using E-SPA. However, managing or reducing entrepreneurial sensitivity and improving the ability to respond was critical to supporting sustainable CEIC. The case studies included in this paper suggested that in ensuring sustainable CEIC, companies should concentrate on highly educated human resources, R&D investments, intellectual property related innovations, and government support. This research provided a practical framework and established a sustainable strategy for companies to manage their vulnerability in developing innovation capability. In addition, this research presented an innovative and effective way to quantitatively analyze vulnerability which offered a foundation to signify a new paradigm shift in construction sustainable development.

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“…Co-creation can also enhance innovation through sharing, aggregating and recombining knowledge on the Internet [Brynjolfsson, McAfee, 2014], or by effective participation of customers in the designing and manufacturing of new products Chen et al, 2012].…”

Section: Introductionmentioning

confidence: 99%

Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

Zaborek

Mazur

2017

International Journal of Management and Economics

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The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale following the DART framework by Prahalad and Ramaswamy. The DART acronym denotes four salient dimensions of enabling co-creation: Dialog, Access, Risk and Transparency. The applied innovativeness metric was revenue share from new and modified products. Data were collected from 432 managers of manufacturing and service SMEs. Statistical data analysis methods included EFA, CFA and multiple regression modeling.The major finding is the existence of a significant positive effect between engaging customers in value co-creation and innovativeness. In particular, certain DART dimensions, such as Dialog, elements of Access and Risk, coincided with increased levels of innovativeness. Among the study's limitations, two are particularly pertinent. First, different conceptualizations of customer engagement in value co-creation could yield different results in terms of effect magnitudes, although the authors believe that the direction of relationships should remain the same. Second, the research considered 83customer engagement from the perspective of managers, which could induce bias. Hence, it may be worthwhile to examine how customers evaluate their own engagement.In terms of practical application, to enhance innovativeness, firms should intensify their efforts to engage customers in day-to-day operations. However, not all aspects of co-creation provide equal benefits -it appears that more involved actions on the part of the company are needed to produce noticeable positive effects.From a theoretical viewpoint, the findings empirically validate the business relevance of engaging customers in value co-creation. Unlike many other studies of the co-creation stream, this paper relies on a large, representative sample of manufacturing and service firms.

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Theory and Analysis of Company-Sponsored Value Co-Creation

Cited by 100 publications

References 40 publications

A model for consumer knowledge contribution behavior: the roles of host firm management practices, technology effectiveness, and social capital

A model for consumer knowledge contribution behavior: the roles of host firm management practices, technology effectiveness, and social capital

A New Systematic Approach to Vulnerability Assessment of Innovation Capability of Construction Enterprises

Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness

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