The molecule with excited state intramolecular transfer (ESIPT) has a wide application in fluorescent probe, biology imaging and light-emitting materials etc. Biologically active oxygen hypochlorite (HClO) is widely present in the biological and chemical environment, which can pose a significant risk to human health. Design HClO-sensitive molecular in solvent is essential. Recently, Wu et al. designed an ESIPT-based HBT-OMe probe molecule, which can detect HClO due to its methoxy-hydroxy-benzothiazole. They found that the fluorescence intensity of the system gradually increases with increasing HClO. However, the microscopic mechanism of this highly efficient fluorescent probe is not well understood. Therefore, in this research, we theoretically investigate the ESIPT mechanism of the HBT-Ome and its product molecule using density functional theory and time-dependent density functional theory method. Based on polarizable continuum model (PCM) with the integral equation formalism variant (IEFPCM) and Becke’s three-parameter hybrid exchange function with the Lee-Yang-Parr gradient-corrected functional (B3LYP) as well as the TZVP basis, the optimized structures were obtained. The structures show the tendency of the HBT-Ome product molecule to undergo proton transfer in the excited state and HBT-OMe molecules cannot undergo proton transfer processes. The frontier molecular orbitals analysis not only explains the reason of the enhanced fluorescence of the HBT-Ome product, but also demonstrates that the HBT-Ome fluorescence intensity is diminished due to twisted intramolecular charge transfer in the excited state. It is twisted intramolecular charge transfer that leads to smaller charge density overlap and further causes weakness of fluorescence intensity of HBT-OMe molecule. Infrared vibrational spectrum shows the enhancement of intramolecular hydrogen bond of O-H, which indicates the tendency of proton transfer. Based on the molecular covalent interaction analysis, we can see that the intramolecular interactions of HBT-OMe remain largely unchanged clearly. Intramolecular O-H bonding interaction is weakened and N-H bonding interaction is increased for HBT-OMe product molecule. The enhancement of intramolecular hydrogen bond of N-H and further illustrates the trend of proton transfer. The calculated potential energy curve provides direct evidence for the occurrence of ESIPT in the HBT-Ome product molecule. Our work is important to design and synthesis of HClO fluorescent probes based on ESIPT molecules.