“…The presence of women in firms' upper echelons is typically found beneficial for entrepreneurship (e.g., Chen, Crossland, & Huang, 2016; Lyngsie & Foss, 2017). Indeed, research has identified a positive relationship between women's involvement in the upper echelons and innovative initiatives (Foss, Lee, Murtinu, & Scalera, 2021). Nevertheless, despite that family enterprises typically offer greater opportunities for women to be included in the firm—particularly those belonging to the owning family (e.g., Cole, 1997; Cromie & O'Sullivan, 1999)—they have traditionally held subtle, invisible, and informal roles (Eddleston & Sabil, 2019; Hamilton, 2006), more related to the family than the business (Chizema, Kamuriwo, & Shinozawa, 2015; Heilman, 2012; Martinez Jimenez, 2009; Salganicoff, 1990).…”