2013
DOI: 10.5815/ijitcs.2013.05.04
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The Web Navigability Structure of E- Banking in India

Abstract: -The recent exponential growth of Internet has made the online banking very popular .It has become integral part of life fo r many people. But still the majority of people have probably not even tried it yet possibly because the websites of the banks are too complicated to understand and navigate. It has therefore become important to evaluate the quality of the banking websites. Most of the studies in the literature on banking websites have focused on evaluating the quality of services of these websites. In th… Show more

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Cited by 10 publications
(11 citation statements)
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“…Automated: This method is applied by measuring quantitative features of website with the help of weblog data such as page views, clicks and bounce rates with the help of automated software [29,50,51]. However, evaluators can also examine the HTML (Hyper Text Markup Language) code to track down the presence of certain features such as search engine, sitemap, number of images, number of hyperlinks, multimedia elements with the help of coding of algorithms [1,18,27,28,50,52].…”
Section: Evaluation Methodsmentioning
confidence: 99%
“…Automated: This method is applied by measuring quantitative features of website with the help of weblog data such as page views, clicks and bounce rates with the help of automated software [29,50,51]. However, evaluators can also examine the HTML (Hyper Text Markup Language) code to track down the presence of certain features such as search engine, sitemap, number of images, number of hyperlinks, multimedia elements with the help of coding of algorithms [1,18,27,28,50,52].…”
Section: Evaluation Methodsmentioning
confidence: 99%
“…Web usability research covers the work of [1] which utilized user heuristic evaluation method by using eight website users as evaluators and employing the instrument developed by [33] to determine the usability of all banks in Taiwan. Web navigability structure of India e-banking websites was investigated by [34]. This is to know the ease at which users can move from one content to another using hyperlink within the websites.…”
Section: Related Workmentioning
confidence: 99%
“…Good navigation is fundamental to good web design in both business and informational sites users should be able to find information easily. If the navigation is not easy intuitive users will quickly go elsewhere in search of information [8]. Usability of the system may enhance by adding intuitive security mechanism.…”
Section: Related Workmentioning
confidence: 99%