“…In Norway, approximately one quarter of smokers attempt to stop smoking each year (Lund & Lindbak, 2007), but a majority of 75% of those try to quit unassisted (Lund, 2009;Lund et al, 2010a). Among the minority who apply a specific method, snus is most common followed by nicotine chewing gum, self-help materials and nicotine patches (Lund et al, 2010a;Scheffels et al, 2012;Lund & McNeill, 2012a+b;Helleve et al, 2010).…”