DOI: 10.17265/2159-5836/2014.01.007
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Gaius Stern

Abstract: Soon after Roman mint masters began issuing the silver denarius (traditional date 187 B.C.), they discovered that they could employ coinage as newspapers and PR by individualizing the imagery on each side of the coin with references to their ancestry, current events, and/or their religious offices to increase their name recognition in order to win votes. It should come as no surprise that the Divine Julius ordered his mint masters to issue coinage that advertised all of the above features to circulate his goo…

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