The U.S. brand personality: A Sino perspective

Rojas‐Méndez, José I.; Murphy, Steven A.; Papadopoulos, Nicolas

doi:10.1016/j.jbusres.2011.12.027

Cited by 70 publications

(75 citation statements)

References 21 publications

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“…Destination personality is to associate destinations to the set of characteristics regarding personality Murphy et al 2007;Rojas-Mendez et al 2013b;Hosany et al 2006 Brand Personality example, Ekinci and Hosany (2006) have found three brand personality dimensions in a study they did in England: Sincerity, Excitement, and Conviviality. In addition, they have mentioned the importance of destination image and of the level of tourists' interest in the destination.…”

Section: Dimensions Of City Brand Personalitymentioning

confidence: 99%

“…Baloglu et al (2014), however, have found out that different personality dimensions have emerged in different dimensions in the activities related to atmosphere, attraction, and tourism. Rojas-Mendez et al (2013b) have tried to determine with what kind of personality America is perceived in China. Their study suggests that America has been described as warm, skillful, and selfish (Rojas-Mendez et al, 2013b).…”

Section: Dimensions Of City Brand Personalitymentioning

confidence: 99%

“…Rojas-Mendez et al (2013b) have tried to determine with what kind of personality America is perceived in China. Their study suggests that America has been described as warm, skillful, and selfish (Rojas-Mendez et al, 2013b). George and Anandkumar (2014), on the other hand, have compared brand personality dimensions of islands in their studies on five worldwide famous touristic islands (Barbados, Fiji, Seychelles, Hawaii and Mauritius).…”

Section: Dimensions Of City Brand Personalitymentioning

confidence: 99%

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The Relationship between the Personality of Urbanites and City Brand Personality- An Application in Turkey

Sariyer¹

2017

EJBM

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Brand personality claims that brands convey human characteristics. In this study, attempts have been made to determine the brand personality dimensions of cities based on the assumption that cities also have brand personality. Additionally, it has been studied whether or not urbanites reflect their own personality traits to brand personality characteristics of the city. In this descriptive study, data has been collected through face-to-face interviews. The sampling where stratified sampling is used -one method of random sampling -has been performed in Kayseri in Turkey. A total of 382 consumers have been reached. Factor and regression analyses have been used for data analysis. In conclusion, the city of Kayseri has five city brand dimensions: exhilarating, mature, androgen, traditional and sincere. In addition, it has also revealed that there is a relationship between the personalities of those who live in Kayseri and their city brand personalities. Those who live in metropolitan Kayseri and like taking risks -a criterion of extrovert personality -find Kayseri exhilarated and competent. In the light of this conclusion, it can be said that urbanites' personalities should also be considered when forming city brand personality.

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Section: Dimensions Of City Brand Personalitymentioning

confidence: 99%

Section: Dimensions Of City Brand Personalitymentioning

confidence: 99%

Section: Dimensions Of City Brand Personalitymentioning

confidence: 99%

See 1 more Smart Citation

The Relationship between the Personality of Urbanites and City Brand Personality- An Application in Turkey

Sariyer¹

2017

EJBM

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“…In the literature, a significant number of studies in the field of destination branding have investigated how the concept of branding has been applied to nations (e.g. Anholt, 2002;D'Astous & Boujbel, 2007;O'Shaughnessy & O'Shaughnessy, 2000;Rojas-Méndez, Murphy, & Papadopoulos, 2011;RojasMendéz & Papadopoulos, 2012), and to cities and regions (e.g. Hankinson, 2004).…”

Section: Destination Brandingmentioning

confidence: 99%

Towards a taxonomy of a golf-destination brand personality: Insights from the Algarve golf industry

Pereira

Correia

Schütz

2015

Journal of Destination Marketing & Management

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“…Uma alternativa para auxiliar no desenvolvimento de estratégias de posicionamento eficazes, de modo a aumentar as vantagens competitivas de um destino, é identificar as dimensões de sua personalidade, que está relacionada ao fato de o destino possuir uma série de características humanas e essas associações podem afetar as intenções dos compradores/turistas em relação a um país específico (ROJÁS-MENDEZ, MURPHY;PAPADOPOULOS, 2013). Ekinci e Hosany (2006) definem a personalidade do destino como um conjunto de traços de personalidade associados com esse destino.…”

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Personalidade de País e Auto Congruência: um estudo sobre o Brasil

Silva

Giraldi²

2016

Rev. Tur. Anál.

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ResumoO propósito deste estudo foi investigar a personalidade do Brasil enquanto destino turístico e avaliar as relações entre essa variável com a auto congruênciaque um grupo de estrangeiros tem com o país. Foi usada uma pesquisa descritiva quantitativa, por meio de um levantamento com 95 respondentes. As técnicas de análise empregadas foram a análise fatorial exploratória e a comparação de médias. Os resultados obtidosmostraram que, para os respondentes, as características da personalidade do Brasil podem ser agrupadas em cinco dimensões: Vibração, Competência, Contemporâneo, Sofisticação e Sensual. Esta última dimensão constitui em uma das principais contribuições deste artigo. Outra importante contribuição deste estudo para a literatura apresentou-se em relação à auto congruência e às dimensões da personalidade. Nessa relação, a intenção era analisar se, de acordo com nível de auto congruência (alta ou baixa) por parte dos respondentes, haveria diferença na pontuação das dimensões de personalidade do Brasil. O estudo concluiu que o nível de auto congruênciainfluência nos escores atribuídos nas dimensões da personalidade do país, entretanto não muda a ordenação das dimensões. Palavras-Chave:Personalidade do destino turístico; Auto congruência; Imagem de destino; Brasil. Abstract The purpose of this study was to investigate the personality of Brazil as a tourism destination and to evaluate the relationship between this variable and the self congruity a group of foreigners has toward the country. A quantitative descriptive research was used

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The U.S. brand personality: A Sino perspective

Cited by 70 publications

References 21 publications

The Relationship between the Personality of Urbanites and City Brand Personality- An Application in Turkey

The Relationship between the Personality of Urbanites and City Brand Personality- An Application in Turkey

Towards a taxonomy of a golf-destination brand personality: Insights from the Algarve golf industry

Personalidade de País e Auto Congruência: um estudo sobre o Brasil

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