The Success of K-pop

Messerlin, Patrick; Shin, Wonkyu

doi:10.1163/15685314-04504003

Cited by 20 publications

(9 citation statements)

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“…Japanese and Korean brands have helped Asian manufacturers gain better reputations, from which China can continue to benefit (Southworth, 2019). Despite the increasing prevalence of Chinese brands and technology, Japan and South Korea appear to have certain image advantages over China, as in manga, anime, cosplay and K-pop (Heng, 2017;Messerlin and Shin, 2017). Chinese brands might also benefit from integrating more elements of Chinese culture into their brand communication, and emphasizing their "Asian-ness," as suggested by a study of US consumers (Southworth, 2019).…”

Section: Discussionmentioning

confidence: 99%

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Polfuß¹,

Sönmez

2020

JCEFTS

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Purpose Using consumer electronics brands as examples, this paper aims to present country-of-origin (COO) as a dynamic concept, by analyzing changes in the representation and perception of the “Made in China” label in Germany. Design/methodology/approach Building on previous COO research, the study formulates four research questions, which are answered with a comprehensive brand analysis using website, media, and consumer data. Information were collected from 11 Chinese brand websites, 10,681 German media articles and a sample of 490 German consumers. The authors statistically evaluated the survey data and examined the website and media data by means of a qualitative content analysis. Findings The results of the study show how Chinese brands currently present their COO in Germany and how the perception of “Made in China,” by German media and consumers, has changed to varying degrees. These changes pose marketing challenges for the increasingly prevalent Chinese brands in Germany, which need to be addressed by companies using strategic PR and marketing activities. Research limitations/implications This study suggests that COO images should be understood as a dynamic construct, and the multifaceted brand perceptions, including media reports, should be given greater consideration. Practical implications International marketers will find information on current country product recognition, and recommendations for the analysis and strategic communication of (Chinese) brands abroad. Originality/value This study contributes to COO research by examining the recent status of “Made in China” labels in Germany, focusing on China not as a manufacturing location, but as the home country for branded products. A media analysis is incorporated to add a novel dimension to the examination of brand identity-image gaps.

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Section: Discussionmentioning

confidence: 99%

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Polfuß¹,

Sönmez

2020

JCEFTS

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“…The resurgence of live music and the rise of streaming music is more normalized, and these two components of the music industry ensure its sustainability. The co-evolution of these trends in the music industry, coupled with AI, machine learning, virtual reality, big data, and social media, has transformed the industry into a 'live-concert-streaming music industry", advancing its cultural creativity through the harmonious participation of its stakeholders [17].…”

Section: Review Of Literaturementioning

confidence: 99%

Content Consumption Patterns of Korean Pop Fans in India

Sridhar¹,

Jaggi²

2023

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Digitization and pop culture has come a long way. Making and taking experiences online has given new spectrums for fans to participate and integrate. The Hallyu wave, one of the recent flagbearers of the pop culture phenomenon, facilitating the global rise of K-pop, has brought in new lessons for the music industry. With cultural similarity and fascination that draws audiences to K-pop, the Korean music industry relies on a solid audience presence for fans to interact, consumer, and garner intimacy from them as a two-way exchange. India is one of the Asian countries that has caught on to this wave through rapid digitization, giving the country a strong base of consumers. Content consumption through videos and articles is one way that fans learn more about Korea’s music, culture, and people. The following paper examines the nature of content consumption amongst Indian K-pop fans based on three parameters, the quantity of consumption, the preference of platform, and the perceived intimacy, given between the fans and K-pop by these platforms.

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“…Hubungan ini semakin kuat dan tidak hanya mencakup sisi perdagangan dan konstruksi, tetapi juga interaksi yang berkaitan dengan musik, film, acara TV, dan seni rupa. Keberadaannya cenderung diterima oleh masyarakat dari berbagai lapisan masyarakat, sehingga memunculkan fenomena "Korean Wave" atau dikenal dengan nama Hallyu (Messerlin & Wonkyu, 2017).…”

Section: Pendahuluanunclassified

Penggunaan Register Dalam Bisnis Digital Merchandise K-Pop Di Media Sosial Twitter

Savitri G.

2023

EPIGRAM (e-journal)

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Korean Wave atau Gelombang Budaya Korea adalah istilah yang digunakan untuk menggambarkan penyebaran dan popularitas budaya dan hiburan Korea yang cepat. Musik pop atau biasa disebut K-Pop merupakan salah satu produk Korean Wave yang banyak diminati oleh kalangan milenial. Para K-Popers tampaknya menjadi distributor K-Pop yang hebat di media sosial, khususnya Twitter sebagai tempat mereka berbagi informasi tentang minat K-Pop. Para K-Popers seringkali menggunakan istilah tertentu atau register ketika melakukan transaksi jual-beli dalam bisnis digital, khususnya di media sosial Twitter. Variasi register yang muncul di Indonesia saat ini semakin meningkat pesat di segala bidang dunia bisnis digital. Beberapa ciri register muncul sebagai bentuk bahasa baru yang unik atau karakteristik yang khas. Tujuan dari penelitian ini adalah mengetahui bentuk-bentuk register yang muncul dalam bisnis digital merchandise K-Pop, dan mengetahui dampak penggunaan register tersebut terhadap bahasa Indonesia atau bahasa asli. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data dokumen. Sementara teknik analisis data yang digunakan adalah teknik analisis konten. Hasil penelitian menunjukkan bahwa terdapat beberapa bahasa dalam register yang digunakan oleh para K-Popers, antara lain bahasa Indonesia, bahasa Inggris, dan bahasa Korea. Register tersebut dikategorikan menjadi empat karakteristik, yaitu (1) karakteristik register bentuk akronim, (2) perubahan makna, (3) tunggal, dan (4) kompleks. Peneliti menemukan adanya fenomena alih kode dalam tingkat tataran kata. Beberapa register yang digunakan merupakan gabungan dari bahasa Inggris dan Indonesia. Bahasa Inggris tampak lebih menguasai atau mendominasi daripada bahasa Indonesia dan bahasa Korea. Hal ini menunjukkan bahwa bahasa Indonesia menjadi lebih lemah karena tidak digunakan secara massif. Fenomena tersebut seakan-akan diterima begitu saja oleh para fans K-Pop, padahal hal tersebut bukan bahasa asli yang biasa digunakan dalam kegiatan sehari-hari. Dari fenomena ini, peneliti tidak menemukan adanya ciri-ciri sikap positif terhadap bahasa, yaitu kesetiaan bahasa, kebanggaan bahasa, kesadaran adanya norma bahasa.

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The Success of K-pop

Cited by 20 publications

References 0 publications

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Content Consumption Patterns of Korean Pop Fans in India

Penggunaan Register Dalam Bisnis Digital Merchandise K-Pop Di Media Sosial Twitter

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