volume 23, issue 4, P328-354 2015
DOI: 10.1108/mbr-05-2015-0017
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Quyen T.K. Nguyen

Abstract: Purpose – The purpose of this paper is to examine the determinants of home-region strategy of the multinational subsidiary and the impact of such a strategy on its performance. The author draws upon new internalization theory to develop a theory-driven model and empirically tests the simultaneous relationships between home-region strategy and performance of the subsidiary. Design/methodology/approach – The author tests th…

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