The Specifi cs of Assessing the Investment Attractiveness of Shares of a Public Company by Investors. Part 1

Abstract

Th e article is devoted to the peculiarities of assessing the investment attractiveness of companies by private investors on the example of a fairly popular among investors (more than 50% of the company’s shares are in free fl oat) French transnational company LVMH. Th e work uses the approach of Benjamin Graham, based on fundamental analysis, while during the calculations it was found that there are some restrictions on its use, which required some modifi cation and the introduction of a number of new indicators.