The challenges of a sustainable society cover a wealth of aspects, from transportation to energy production, from materials reuse to proper disposal of unavoidable waste. As the world becomes more city-centric, urban centers are becoming megapolis, and population densities reach extreme values, increasing pressures.Waste management becomes a critical activity in this context. The amount of waste produced in these megapolis is a major hindrance to society sustainability, and strategies for improving the eco-footprint of this waste are essential for our common future. These strategies resort both to less waste -through change of habits of the populations -and to improved recycling ratioswhich are achieved by improved technologies and (again) by changing population habits. Overall, the targets of the European Commission for 2020 impose a significant reduction of the landfill usage and require the establishment of a consensual circular economy where waste is seen as a resource.In this context, the strategies associated to pay-as-you-throw (PAYT) waste tariffs are deemed an essential economic instrument in waste management systems, promoting a change of perception on the generation and source-segregation of waste. The PAYT concept is one way to create a more efficient and fairer waste invoice bill calculation. Thus, waste tariffs cease to be collected in the traditional form of a fixed tariff (and/or associated with other factors) and are charged as a variable tariff, which depends on the quantity of waste produced. The advanced separation of waste that is inherently associated to a PAYT system acts as a positive reinforcement loop over the waste producers.Recently, in Portugal, Greece and Cyprus a novel project (LIFE-PAYT) was launched to assess the deployment (and associated reaction to) of pay-as-you-throw concepts in a diversity of scenarios (Dias-Ferreira et al. 2019). A total of five municipalities were engaged in the process, from large municipalities to small towns: