The role of utilitarian and hedonic values on users’ continued usage intention in a mobile hotel booking environment

Ozturk, Ahmet Bulent; Nusair, Khaldoon; Okumuş, Fevzi; Hua, Nan

doi:10.1016/j.ijhm.2016.06.007

Cited by 248 publications

(221 citation statements)

References 53 publications

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“…Brand relationship can create intangible added values and allows consumers to trust the brand (Park et al, 2009). For enterprises, brand relationship makes it clearly distinguished from other competing brands, forming intangible assets that are difficult to be imitated (Sreejesh and Roy, 2015;Ozturk et al, 2016). Previous studies indicate that brand relationship can increase brand loyalty (Chaudhuri and Holbrook, 2001) and brand equity (Faircloth et al, 2001), and can also affect attitude loyalty (Nyffenegger et al, 2014;Sreejesh and Roy, 2015).…”

Section: Introductionmentioning

confidence: 99%

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

et al. 2020

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This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust. Data were collected from three metropolitan customers who use tablet PCs. We obtained 383 valid samples, giving a valid response rate of 89%. Data analysis was performed with SmartPLS2.0 and SPSS 23.0 to test the proposed model. The results indicate that an expressive brand relationship significantly predicts brand trust and brand loyalty. In turn, brand trust has a positive influence on brand love, while brand awareness and brand love influence attitudinal and behavioral loyalty. Expressive brand relationship has two indirect mediating affects via brand trust and brand love, which influence brand loyalty. Finally, we suggest managerial implications and directions for future research.

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Section: Introductionmentioning

confidence: 99%

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

et al. 2020

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“…In particular, we add perceived value to the TPB model while assuming that the value is influenced by price and service quality. In the literature on tourism and airline services, some studies have simultaneously considered the service value factors and individual factors of the TPB model, including attitude and subjective norm [22][23][24][25]. However, thus far, few studies using the entire TPB model have examined the behavioral intention of travelers while simultaneously considering the relationship among price, service quality and value.…”

Section: Introductionmentioning

confidence: 99%

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

Kim

Lee

2019

Sustainability

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This study investigates the repurchase intention of passengers who have experienced premium economy class. To achieve the research purpose, we examine the relationship among psychological factors, perceived price, perceived service quality, perceived value and repurchase intention using a research model extended from the theory of planned behavior (TPB). The survey data were collected both airside and landside at two major Korean international airports from 382 passengers who used premium economy class. The results show that the repurchase intention of passengers is influenced by the attitude, perceived behavioral control, and perceived value derived from price and service quality; repurchase intention is not influenced by the subjective norm. These findings will enable air carriers to better understand the intention of premium economy passengers with respect to psychological and service value perspectives. They can also be used to improve marketing capabilities and the sustainable profitability of premium economy service.

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“…Additionally, Scholl-Grissemann and Schnurr [102] found that customizing travel products leads to pleasant consumer experiences. Ramification strategies have been further proposed by Ozturk et al [103], and PEJ was considered an essential factor in the development of mobile bookings for a hotel.…”

Section: Social Presence Taking the Explanation Of Qiu And LImentioning

confidence: 99%

Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model

Khan

et al. 2019

Mobile Information Systems

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Consumer adoption of mobile-based tourism shopping is an emerging but overlooked area in tourism research. Given the paybacks and potential scope of this new channel, this study attempts to bridge the gap by proposing a multimediation model investigating mobile tourism shopping (MTS) in a developing country, Pakistan. In particular, we applied structural equation modeling through partial-least-squares structural equation modeling (PLS-SEM) on 396 responses collected from mobile respondents who recently purchased tourism products using a mobile device(s). It was discovered that social presence, directly and indirectly, influences tourist intentions towards MTS. The results further show that the tourists’ perception of compatibility and relative advantages of MTS have insignificant influence on their intention to accept a mobile device(s) for tourism shopping. The findings and implications of the study furnish new vistas to research discourse and managerial significance. Economically, this research contributes to knowledge that could increase income and create jobs in the host country.

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The role of utilitarian and hedonic values on users’ continued usage intention in a mobile hotel booking environment

Cited by 248 publications

References 53 publications

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand

Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

Understanding Mobile Tourism Shopping in Pakistan: An Integrating Framework of Innovation Diffusion Theory and Technology Acceptance Model

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