The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience

Silva, Susana Costa e; Santos, Ana María Rivero; Duarte, Paulo; Vlačić, Božidar

doi:10.1108/ijrdm-09-2020-0356

Cited by 47 publications

(66 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Intention to buy secondhand clothing consumers evaluate how their significant ones think about the behaviour and observe whether their significant ones engage in that behaviour. Several studies reported that people avoid buying second-hand clothing because of social embarrassment (Sandes and Leandro, 2016;Silva et al, 2021;Laitala and Klepp, 2018) as second-hand clothing is typically associated with low-income groups. Surprisingly, our finding does not corroborate the finding of Seo and Kim (2019) that injunctive norms do not affect consumers' intention to buy second-hand clothing in non-profit thrift stores.…”

Section: Structural Model Resultsmentioning

confidence: 99%

See 1 more Smart Citation

An integrated model of consumers' intention to buy second-hand clothing

Koay

Cheah²,

Lom³

2022

IJRDM

View full text Add to dashboard Cite

PurposeThe demand for second-hand clothing has risen rapidly in the past few years. Yet, the understanding of the motivations of consumers buying second-hand clothing is very limited. The purpose of this study is to propose and empirically test an integrated model of the theory of planned behaviour and the theory of consumption values to explain consumers' intention to buy second-hand clothing.Design/methodology/approachData (n = 290) are collected from consumers in Malaysia and analysed by partial least squares structural equation modelling (PLS-SEM).FindingsResults of this study show that attitudes towards second-hand clothing, injunctive norms, descriptive norms, moral norms, and perceived behavioural control have a significant positive influence on consumers' intention to buy second-hand clothing. Furthermore, emotional value and environmental value are found to have a significant positive influence on attitudes. However, no support is found for the positive influence of social value and epistemic value on attitudes.Originality/valueThe study confirms that the integrated model is useful in explaining consumers' intention to buy second-hand clothing. Furthermore, this study also provides some valuable suggestions to practitioners.

show abstract

Section: Structural Model Resultsmentioning

confidence: 99%

“…Consumers are becoming more eco-conscious and more willing to adopt responsible consumption by giving products a second life (Silva et al, 2021). People who have high levels of environmental value are more likely to engage in behaviours that are beneficial to the environment.…”

Section: Environmental Valuementioning

confidence: 99%

An integrated model of consumers' intention to buy second-hand clothing

Koay

Cheah²,

Lom³

2022

IJRDM

View full text Add to dashboard Cite

show abstract

“…Silva et al [24] identify three types of barriers to consumer engagement in SHF: functional, psychological and social. In our literature review, we focus on functional barriers, which are defined as those arising from functional or utilitarian purposes.…”

Section: Analysis Of Barriers To Consumer Engagementmentioning

confidence: 99%

“…The focus is on barriers to buying SHF instore and that remains relevant in a digital environment. This also means that only 'functional barriers,' defined as those arising from their functional or utilitarian purposes, were included in the analysis and not 'psychological barriers' [24].…”

Section: Analysis Of Barriers To Consumer Engagementmentioning

confidence: 99%

Can Digital Technologies Increase Consumer Acceptance of Circular Business Models? The Case of Second Hand Fashion

Charnley

Knecht

Muenkel³

et al. 2022

Sustainability

View full text Add to dashboard Cite

Experimentation with, and the implementation of, circular business models (CBMs) has gained rapid traction within the textiles and fashion industry over the last five years. Substitution of virgin materials with bioderived alternatives, extending the lifecycle of garments through resale, and rental services and the recycling or upcycling of garments are some of the strategies being used to reduce the 1.2 billion tonnes of greenhouse gas emissions and 92 million tonnes of waste associated with the sector in 2017. However, whilst CBMs demonstrate environmental and economic benefits, low consumer acceptance is considered by business professionals and policymakers to be one of the main barriers to the transition towards a circular economy. Digitisation is widely acknowledged as a catalyst for innovation in many sectors and digital technologies are driving new ways to exchange and share goods and services, enabling companies to match the supply, and demand for, otherwise underused assets and products. Online platforms, in particular, have played a crucial role in driving the growth of used goods and resale in other consumer goods markets, such as consumer technology. A mixed methods approach, including a review of 40 organisations operating second hand fashion models, a consumer survey of over 1200 respondents and in-depth interviews with 10 organisations operating second hand fashion models, is adopted to reveal (a) the barriers to consumer acceptance of reuse models in the fashion industry, and (b) how digital technologies can overcome these barriers. Findings highlight the significant progress that organisations have made in using digitalisation, including data analytics, algorithms, digital platforms, advanced product imagery and data informed customer communications, to address barriers associated with convenience, hygiene, trust and security. Furthermore, the study identifies opportunities for the development of more sophisticated digital technologies to support increased transparency and address concerns associated with the quality, authenticity and sourcing of materials. Positioned at the interface of digitisation and consumer acceptance of circular business models, this study makes an important contribution to understanding consumer barriers and how to address them and concludes with a set of recommendations for practitioners.

show abstract

“…These questions are important because to date, there is little information regarding the effect of sustainable attributes in clothing selection on the frequency of sustainable purchase and post-purchase actions among different segments of the population. Most of the research published to date that has attempted to recognise determinants of sustainable purchase and post-purchase behaviour has analysed personal demographic or psychological characteristics [ 17 , 18 ], the influence of the social environment [ 19 , 20 ] and the impact of cultural conditions [ 21 , 22 ] on behaviours such as the purchase of second-hand clothing or post-purchase behaviours such as fashion clothing disposal behaviour.…”

Section: Introductionmentioning

confidence: 99%

Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison

Barrera-Verdugo

Villarroel-Villarroel

2022

PLoS ONE

View full text Add to dashboard Cite

Purchasing and consumption behaviour is a factor with an important impact on sustainable development. In this regard, the clothing category plays a key role due to the high volume of products that are manufactured in countries with poor environmental and social conditions. While some research has investigated personal, social and cultural conditions that influence these behaviours, little is currently known about the influence of the attributes of sustainable clothing selection on the frequency of sustainable purchase and post-purchase actions in this category. This research seeks to evaluate this effect by comparing the results among genders and age/generation and measuring sustainable consumption using the Young Consumers’ Sustainable Consumption Behaviour method, which has two dimensions: purchase choices and sufficient and frugal consumption. Responses to online surveys of 240 university students in Chile are analysed using descriptive statistics, the Mann-Whitney-Wilcoxon test and ologit regressions. The findings show significant differences between the groups analysed with respect to the influence of attributes for sustainable clothing selection and highlight the negative effect of the search for quality in men and in older people. The evidence highlights the need to inform the population about the characteristics of sustainable clothing that positively affect purchase and post-purchase actions such as buying secondhand clothing, repairing, exchanging and donating clothing. This study also suggests that it is important to strengthen the relationship between sustainability and clothing quality among older generations and men.

show abstract

The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience

Cited by 47 publications

References 54 publications

An integrated model of consumers' intention to buy second-hand clothing

An integrated model of consumers' intention to buy second-hand clothing

Can Digital Technologies Increase Consumer Acceptance of Circular Business Models? The Case of Second Hand Fashion

Influence of product selection criteria on clothing purchase and post-purchase behaviours: A gender and generational comparison

Contact Info

Product

Resources

About