The role of prior experience in the perception of a tourism destination in user-generated content

Marchiori, Elena; Cantoni, Lorenzo

doi:10.1016/j.jdmm.2015.06.001

Cited by 68 publications

(36 citation statements)

References 16 publications

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“…Even though the results show positive changes in all of the nine factors, the mean scores for most of the recorded changes were below (1) on a 7 point Likert scale, indicating that Instagram posts modify the viewers' image into an induced image at best. Such findings support the work of Gunn, (1972) which presents the seven stage theory of DI modification and contribute to the existing literature in regards to the effectiveness of UGC in DI formation (Marchiori & Cantoni, 2015;Alcázar, et al, 2014).…”

Section: Discussionsupporting

confidence: 88%

“…The work of Fatanti & Suyadnya, (2015) contends the process of promotion through Instagram to be complex and different from other SNS sites. Marchiori & Cantoni, (2015) found that UGC is more likely to alter DI formation in the case of exposure to users who haven't visited a particular destination or have little to no prior knowledge in contrast to those who have had a real experience with the destination. It was also noted by Frías, et al, (2008) that the influence of the web on DI is negative and less effective compared to the DI formation by viewers who gathered the travel information from both the travel agents and the internet.…”

Section: Users Generated Contents In Tourismmentioning

confidence: 94%

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The Immediate Impact of Instagram Posts on Changing the Viewers’ Perceptions Towards Travel Destinations

2017

APJABSS

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This study aims to measure the immediate impact of User-Generated-Contents (UGC) in forms of Instagram images on changing the viewer's perceptions towards a travel destination.By using an experimental design and subsequent t-Test in SPSS, the viewers' perceptions of a destination (Lebanon) pre-and post-exposure to selected Instagram images were investigated.The findings show that Instagram posts were effective in changing the viewers' perceptions and it can influence viewers' ` behavioural intentions during the pre-visitation stage. The study discusses implications for the strategic place of UGC in promotional strategies for destinations by means of Instagram, but equally will assert -where appropriate -more general guidelines and areas for future research towards the use of other social media in this context. The research around destination image formation have been focusing on Destination -Marketing -Organization (DMO) marketing activities, therefore, this is one of the few studies that have addressed the impact of Instagram images on changing the viewers' perceptions towards travel destinations.

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Section: Discussionsupporting

confidence: 88%

Section: Users Generated Contents In Tourismmentioning

confidence: 94%

The Immediate Impact of Instagram Posts on Changing the Viewers’ Perceptions Towards Travel Destinations

2017

APJABSS

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“…Prior experience with a destination can also play a key role in the perception of that destination [57]. Some studies have found that prior experience has influenced tourist behaviors [14,27].…”

Section: Market Segmentation In the Destination Literature: Socio-demmentioning

confidence: 99%

Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

et al. 2017

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When tourists chose destinations, they usually select locations that satisfy the subjective criteria of their requirements. The purpose of this study was to delineate those criteria by analyzing the interrelationships among destination personality, image, and intent to recommend while examining the effects of gender, age, cultural background, and prior tourist experience. The data were collected from a major tourism destination in South Korea. A total of 316 usable surveys were analyzed using structural analysis. The results show that three of the four factors for destination personality significantly affected destination image. In turn, destination image influenced intent to recommend. Subsequent tests for metric invariances showed differences in the moderating role of cultural background, gender, age, and prior experience.

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“…Consumers may cope with product choice uncertainty by searching for more pre-purchase information. In travel planning, some studies examined consumers' search behavior for the type or content of information (Marchiori & Cantoni, 2015) while others focused on sources of information (Money & Crotts, 2003;Xiang et al, 2015) separately. However, most likely both factors are considered.…”

Section: Information Search As a Risk-relievermentioning

confidence: 99%

Risk Reduction in Online Flight Reservation: The Role of Information Search

Lee¹,

Haque²,

Maulan³

et al. 2019

J. Rev. Global Econ.

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The air industry is very competitive. Operating costs are high. To survive and earn profits, it is imperative for airlines to save substantial costs. This can come from selling tickets online. However, in many developing countries including Malaysia, a lot of consumers still refuse to buy flights online. Perceived risk of the internet is a key likely reason. To overcome this resistance, reducing perceived risk is crucial. This study examines the influence of perceived risk and risk-relievers on intention to reserve flight online. The two risk-relievers investigated are information type and personal sources of information. Using data collected online, PLS-SEM analysis was conducted to examine the relationship between type of information, personal sources of information, perceived risk, and intention to reserve flight online. Information type is found to relieve perceived risk and increases online reserve intention. Surprisingly, the results for personal sources of information show otherwise. In addition, perceived risk is empirically supported as being multidimensional. The findings suggest the importance of managing information to relieve risk perceptions so that airlines can stimulate higher online reservations. Thus, better profits can be made in spite of a competitive business environment.

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The role of prior experience in the perception of a tourism destination in user-generated content

Cited by 68 publications

References 16 publications

The Immediate Impact of Instagram Posts on Changing the Viewers’ Perceptions Towards Travel Destinations

The Immediate Impact of Instagram Posts on Changing the Viewers’ Perceptions Towards Travel Destinations

Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

Risk Reduction in Online Flight Reservation: The Role of Information Search

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