The role of information technology use for increasing consumer informedness in cross-border electronic commerce: An empirical study

Han, Jeong Won; Hag-Min, Kim

doi:10.1016/j.elerap.2019.100826

Cited by 74 publications

(58 citation statements)

References 89 publications

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“…At the same time, they attempt to increase sales during National Day of China to Christmas Day. At present, Double Eleven has changed from self-mocking jokes of young people to national shopping festivals [21]. On 11 November 2018, the online shopping turnover reached 213.5 billion yuan [21].…”

Section: Online Promotion Cues and Consumer-perceived Valuementioning

confidence: 99%

“…At present, Double Eleven has changed from self-mocking jokes of young people to national shopping festivals [21]. On 11 November 2018, the online shopping turnover reached 213.5 billion yuan [21]. The main promotion of the Double Eleven is the various price-cutting activities.…”

Section: Online Promotion Cues and Consumer-perceived Valuementioning

confidence: 99%

“…For consumers, cross-border online purchase and domestic online purchase are two significantly different online shopping contexts. In the traditional domestic online shopping context, even if consumers are not familiar with the properties of online shopping products, they can avoid or fundamentally reduce potential losses through seven days return/exchange policy, freight insurance, and other safeguard mechanisms [21]. Under the cross-border online shopping context, it is often difficult for the seller to effectively provide such a guarantee mechanism due to barriers such as international logistics costs, procedures, and tariffs.…”

Section: Introductionmentioning

confidence: 99%

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The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

et al. 2019

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China is currently the world’s largest cross-border e-commerce purchaser and destination country. Therefore, how to promote consumer online shopping is the most important goal for cross-border e-commerce sustainability. Meanwhile, the previous research has not empirically verified the precise effect of online shopping context and perceived value on consumers’ cross-border online purchase intention. To address this gap, this study analyzes the online shopping context that determines consumers’ purchase intention and innovatively identifies four cues that promote this consumption behavior in cross-border e-commerce, such as online promotion cues, content marketing cues, personalized recommendation cues, and social review cues. It proposes a theoretical model based on cue utilization theory and stimulus-organism-response model, which introduces this four cues and brand familiarity in analyzing the effects on consumers’ purchase intention in cross-border online shopping (CBOS). In addition, the paper examines the mediating role of perceived functional value and perceived emotional value. Survey data collected 372 cross-border online consumers from China and the PLS-SEM method was used to empirically test the proposed model. The results show that these four cross-border online shopping context cues have a significantly positive impact on consumers’ purchase intention. Brand familiarity has significantly negative moderating effects between the four cues and the perceived functional value, while brand familiarity also negatively moderates the relationship between online promotion cues, social review cues, and perceived emotional value, respectively.

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Section: Online Promotion Cues and Consumer-perceived Valuementioning

confidence: 99%

Section: Online Promotion Cues and Consumer-perceived Valuementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

et al. 2019

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“…As a consequence, real-time services face several changes due to increased regulations, client demands and big data challenges [28]. In this context, automatic recommendation systems [28] are gaining momentum due to their inherent characteristics, which provide manageable and personalized information to users [30], [31]. Collaborative filtering [24] encompasses disparate recommendation methods and is nowadays the most widely used technique due to its adaptability according to the input data.…”

Section: Background a Recommender Systems And Collaborative Filtmentioning

confidence: 99%

Enhanced Wireless Channel Estimation Through Parametric Optimization of Hybrid Ray Launching-Collaborative Filtering Technique

et al. 2020

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In this paper, an enhancement of a hybrid simulation technique based on combining collaborative filtering with deterministic 3D ray launching algorithm is proposed. Our approach implements a new methodology of data depuration from low definition simulations to reduce noisy simulation cells. This is achieved by processing the maximum number of permitted reflections, applying memory based collaborative filtering, using a nearest neighbors' approach. The depuration of the low definition ray launching simulation results consists on discarding the estimated values of the cells reached by a number of rays lower than a set value. Discarded cell values are considered noise due to the high error that they provide comparing them to high definition ray launching simulation results. Thus, applying the collaborative filtering technique both to empty and noisy cells, the overall accuracy of the proposed methodology is improved. Specifically, the size of the data collected from the scenarios was reduced by more than 40% after identifying and extracting noisy/erroneous values. In addition, despite the reduced amount of training samples, the new methodology provides an accuracy gain above 8% when applied to the real-world scenario under test, compared with the original approach. Therefore, the proposed methodology provides more precise results from a low definition dataset, increasing accuracy while exhibiting lower complexity in terms of computation and data storage. The enhanced hybrid method enables the analysis of larger complex scenarios with high transceiver density, providing coverage/capacity estimations in the design of heterogeneous IoT network applications. INDEX TERMS Collaborative filtering, 3-D ray launching, pattern recognition, wireless channel.

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“…Informedness refers to the degree to which consumers identify products, services and other attributes in the market [35]. From a service-provision perspective for customers, for instance, selling opportunities are created for consumers when the customer informedness levels are increased when the availability of information in the international market is enhanced [36]. At the firm's level, informedness is used to describe a firm's ability to seek and collect critical information, therefore in turn improving its competitive advantage [20,21].…”

Section: Firm Informedness From Global Value Chain Perspectivementioning

confidence: 99%

Sustaining Small Exporters’ Performance: Capturing Heterogeneous Effects of Government Export Assistance Programs on Global Value Chain Informedness

Han

Park

2019

Sustainability

Self Cite

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The previous literature extensively highlighted the importance of export promotion programs (EPPs) provided by governments to enhance small- and medium-sized enterprises’ (SMEs) export performance. However, the literature still (1) lacks sufficient depth in analysing the way different types of EPPs sustain SME export performance and (2) suffers from the absence of an EPP portfolio that guides an efficient resource allocation for different EPP types. To fill these gaps, our study (1) developed a research model that integrates three different types of EPPs and (2) tested their indirect impacts on sustainable export performance via global value chain informedness, which is a largely ignored but indispensable capability in exporting. Using a partial least-squares equation model (PLS SEM) method to analyze 156 samples collected from 1st of October to 31st of December of 2018 by accessing Korean SMEs’ export managers, our model addresses the different roles of EPP types and also the part of the SME value chain informedness that acts as a critical enabler for sustaining export performance. Furthermore, by complementing the PLS SEM with an importance and performance analysis matrix (IPA matrix), we provide an action plan that guides an appropriate resource allocation to different types of EPPs. In theory, we provide an explanation for how different EPPs work for SMEs via the value chain informedness of SMEs for the export performance. We further capture such EPPs operating over the longer term, with a lasting export performance of SMEs so as to supply a sounder theoretical rationale for the EPP provision. The action plan delivers strategic implications for policy makers dealing with export-assistance programs operations. With the importance of global network involvement and communication with foreign partners, the incorporation of value chain informedness uncovers the necessity of interfirm network-focused informedness in international business literature.

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The role of information technology use for increasing consumer informedness in cross-border electronic commerce: An empirical study

Cited by 74 publications

References 89 publications

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

Enhanced Wireless Channel Estimation Through Parametric Optimization of Hybrid Ray Launching-Collaborative Filtering Technique

Sustaining Small Exporters’ Performance: Capturing Heterogeneous Effects of Government Export Assistance Programs on Global Value Chain Informedness

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