The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Sen, Sankar; Bhattacharya, CB; Korschun, Daniel

doi:10.1177/0092070305284978

Cited by 1,283 publications

(1,055 citation statements)

References 20 publications

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“…This result supports the above proposed strategy in which a service firm should actively communicate socially responsible behaviors to its stakeholders. In fact, research findings indicate that many companies do not effectively communicate their CSR activities to their stakeholders (Du et al, 2007;Sen et al, 2006), which constitutes a critical impediment for these companies in maximizing the business benefits of their CSR activities (Du et al, 2010).…”

Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

The differentiated effects of CSR actions in the service industry

Casado‐Díaz

Nicolau

Ruiz‐Moreno

et al. 2014

Journal of Services Marketing

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Corporate Social Responsibility (CSR) is becoming a common strategy within medium and large companies, which explains the growing number of studies and disciplines focusing on it. One stream of research examines the effects of CSR on a firm's performance, such as its market value, suggesting that the financial performance outcomes of responsible corporate behavior may vary depending on firm-specific and industry-related factors. This study attempts to explain why the impact of CSR initiatives may be different and/or more firm performance that is higher for service firms than for product-based firms. As for practical implications, these findings suggest that CSR may be an especially valuable tool for differentiation in the service context.

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Section: Theoretical and Managerial Implicationsmentioning

confidence: 99%

The differentiated effects of CSR actions in the service industry

Casado‐Díaz

Nicolau

Ruiz‐Moreno

et al. 2014

Journal of Services Marketing

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“…-Experts in CSR (Academicians, CSR service providers) whose mission is to provide information to groups both of the supply and the demand side (Sen et al 2006). …”

Section: Proposed Methodologymentioning

confidence: 99%

Assessing mutual funds’ corporate social responsibility: a multistakeholder-AHP based methodology

et al. 2016

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García-Melón, M.; Pérez Gladish, BM.; Gómez-Navarro, T.; Méndez Rodriguez, P. (2016). Assessing mutual funds' corporate social responsibility: a multistakeholder-AHP based methodology. Annals of Operations Research. 244(2):475-503. doi:10.1007/s10479-016-2132-5. 1Running head: SRI multi-stakeholders ranking 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 AbstractThere are an increasing number of individual or corporate investors who demand Social Responsibility (SR) to a financial asset. Social responsibility is a multi-dimensional concept that requires identifying a number of criteria and their weights to be assessed in a financial asset. Currently a varied discussion is held among practitioners and academics with respect to this question. The common practice is to equally weight all the social responsibility criteria. However, investors may wish to prioritize a particular dimension depending on their preferences. Therefore, the aim of this paper is to tackle this issue, e.g. to provide different weights for the different SR criteria according to the opinion of different stakeholders. These weights are later used in order to build a composite measure of social responsibility and to rank mutual funds.To that end, Vigeo's list of social responsibility criteria is taken as the starting point for discussion. The Equitics® database gives the information for the companies' social responsibility performance according to those criteria. Stakeholders are selected according to various proposals and the Analytic Hierarchy Process is applied to weighting the Vigeo's criteria according to the stakeholders' preferences. The methodology allows not only assessing the financial assets but also tracking their evolution with the periodic Equitics® database updates.To prove the feasibility and utility of the methodology, a case study analysing Spanish equity mutual funds has been carried out. Among other results, the method shows that the so-called "responsible" funds do not perform particularly well in the social responsibility assessment. Besides, we have found that there are few mutual funds with a good balance between financial and social responsibility behaviour.

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“…[12] Becker-Olsen, Cudmore and Hill stated a high fit between engagement and enterprise, the perception of social-motivated reasons and a proactive CSR initiative as treats for the enterprise evaluation and purchase intention [13]. A positive influence of CSR awareness of consumers on attitudes toward the enterprise, identification with the enterprise and purchase intension is indicated by Sen, Bhattachary and Korschun [14]. Green and Peloza demonstrated in a qualitative study a change in consumer behavior to the effect that consumer think extended about purchase, shop less and budget their money [15].…”

Section: Research In the Usamentioning

confidence: 99%

Corporate Social Responsibility In Germany And Other Countries

Katharina

2014

Balkan Region Conference on Engineering and Business Education

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The issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this issue is more current than ever before. Nevertheless, the arrangement within single enterprises as well the perception, acceptance and behavior of the customers varies very strongly internationally. The aim of the paper is to identify how the phenomenon Corporate Social Responsibility represents itself, how it has changed and furthermore, in how far it has affected different economies and countries. The main aspects of the paper are investigation of this phenomenon from a customer view in Germany, as well as the comparison to other European nations, the Asian countries and the USA. At first, the development of the term Corporate Social Responsibility is revealed and defined in general. Accordingly, the establishment of Corporate Social Responsibility in USA, European and Asia is presented. Following, there are investigations from these countries regarding the consumer perception and behavior in relation to Corporate Social Responsibility. Finally, a German research project is presented, which has analyzed consumer perception and behavior in Germany. The work ends with a short conclusion. At that stage final results are still under development. The author will present them at the 5 th ICEBE.

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The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment

Cited by 1,283 publications

References 20 publications

The differentiated effects of CSR actions in the service industry

The differentiated effects of CSR actions in the service industry

Assessing mutual funds’ corporate social responsibility: a multistakeholder-AHP based methodology

Corporate Social Responsibility In Germany And Other Countries

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