“…y = q, the expression of the consumer surplus collapses to CS = (1-n)(q 2 /2), both with the current and the standard definition (the value of the area delimited by the demand function and the price consumers pay). 8 Goering (2007Goering ( , 2008 attributes this objective function also to the Non-profit organizations (NPO) which compete in commercial markets, for instance in sectors including University bookstores (Schiff and Weisbrod, 1991), water utility, rail track maintenance company, private air-traffic control organization (Bennett et al, 2003) and even in the high-tech markets (Benz, 2005). Therefore, commercial NPOs selling their output and services, which provide them revenue, may be considered CSR firms.…”