volume 35, issue 3, P57-73 2019
DOI: 10.17576/jkmjc-2019-3503-04
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Abstract: In music radio broadcasts, radio DJs play an important role in the success of broadcast programs. The words and expressions used are very important in building relationships with the listener. As a form of business development, Prambors Radio forms a network that broadcasts homogeneous content simultaneously. For efficiency reason, the company uses national television celebrities as radio DJs for the listeners' needs. This study uses the commercial radio station Prambors Radio Network broadcast in nine cities …

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