The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age

Kim, Woo-Hyuk; Cho, Jeong-Lan; Kim, Kyung-Sook

doi:10.1016/j.jhtm.2019.03.001

Cited by 79 publications

(60 citation statements)

References 48 publications

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“…Satisfaction is a core concept that has been extensively explored in extant studies because of the various positive outcomes it brings to the firm, which include loyalty, repeat business, positive word-of-mouth, and revenue increase [4,15,34,35]. The chief aspect of customer satisfaction is the evaluation process [11,34].…”

Section: Satisfaction and Its Rolementioning

confidence: 99%

“…This concept is often considered as a vital constituent of the customer post-purchase decision-making process [11,36]. Its critical role in the development of loyalty intentions has been largely stressed in a variety of consumer behavior sectors [15,36].…”

Section: Satisfaction and Its Rolementioning

confidence: 99%

“…Gender has long been considered as one of the core socio-demographic variables that affect consumer decision and purchasing behaviors [5,15,45]. Male and female customers show a different level of preference [16], product performance assessment [5], satisfaction [14,15], and behavioral intentions [46] in product/service consumption situations. Male and female patrons also show a different attitude toward the product and its attributes [14,45].…”

Section: Gender and Its Effectmentioning

confidence: 99%

“…Male and female patrons also show a different attitude toward the product and its attributes [14,45]. Many researchers have therefore stressed the criticality of gender in explicating individuals' consumption behaviors [5,15,16].…”

Section: Gender and Its Effectmentioning

confidence: 99%

“…In addition, even though the green physical environment has been researched in previous studies, the gender differences in the context of visitors' loyalty intention formation has rarely been explored in the airport industry. According to recent studies [5,[14][15][16], gender difference in travelers' consumption behaviors and the loyalty generation process for tourism products is apparent. Despite this evidence, the effect of gender on the relationship between airport users' perception regarding a green physical environment and the cognitive/affective/conative responses have hardly been examined.…”

Section: Introductionmentioning

confidence: 99%

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Airport Green Environment and Its Influence on Visitors’ Psychological Health and Behaviors

2019

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This study uncovered the influence of an airport’s green physical environment on visitors’ psychological responses, affective responses, and loyalty behaviors as well as to build a sturdy theorization that related to the psychological resilience, attitude, satisfaction, brand-self connection, and loyalty for the airport. Based on a quantitative approach, our findings provided insight that a green physical environment affected the psychological resilience considerably. Moreover, such association increased a visitor’s positive attitude, satisfaction, and brand-self connection with the creation of loyalty intentions. The prominent role of attitude in building loyalty intentions was unearthed. Our finding from a metric invariance test further showed that gender moderated the magnitude of the effect of satisfaction and brand-self connection on loyalty intentions. The study variables’ role of mediating effect was also recognizable. Overall, the present study demonstrated the criticality of a green built environment and its role in explicating visitor responses/behaviors in the airport context in a successful manner.

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