DOI: 10.24251/hicss.2018.239
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Abstract: This study investigates the relationship between player's gaming orientation (dimensions of achievement, immersion and social orientation) and avatar's capital (social, economic, cultural and symbolic). The data was gathered through an online survey (n=905) amidst players of a MMORPG, Final Fantasy XIV. The results show that avatar's cultural capital is predicted by immersion orientation (customization, discovery, and role-playing), achievement orientation (mechanics) and social orientation (relationship and s…

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