The relationship between consumer loyalty and time of innovation through coffee shop product innovation variables

Abstract

Innovation product result from various types of processes that combine each other influence, one of which other aims to increase decision consumer purchases. Through product innovation, it is hoped that consumers will continue to buy and be loyal, especially in the era of business competition. Therefore, research on product innovation becomes essential, specifically on efforts that currently stand up in whole corner soil water, that is, effort coffee shop. The study aims to know the variables influencing coffee shop product innovation in Cirebon City, Indonesia. The research method with the survey and the research population is coffee shop consumers. Technique the determination of the sample size based on the loading factor number of 0.65 so that the number of samples set as big as 70 respondents. Technique analysis data use the instrument Structural Equation Model (SEM) with the application AMOS. The results study conclude that variable timing innovation directly affects the innovation product coffee shop, whereas variable competence managerial competence, human resource competence, ownership of R & D facilities, and system networks information do not affect the innovation of coffee shop products in Cirebon City. Research result This is useful for coffee shop business actors to develop product innovations to win competition efforts by healthy

The Influence of Barista on Coffee Shop Consumer Loyalty (Utilizing Indicators for Theoretical and Practical Purposes)

“…This loyalty can be caused by many factors, including: customer satisfaction, product quality, service quality, brand image, perceived value, trust, customer relational, switching costs, and company conditions (Kotler and Keller, 2016;Hasan, 2014;Tjiptono, 2012;Rangkuti, 2006). In addition, based on research results, consumer loyalty can also be caused by factors: innovative products (Wachdijono et al, 2022;Mustamu and Ngatno, 2021;Aryoni et.al., 2019), Affordable price (Maulidio and Dwiastani, 2022;Setiawan et. al., 2021;Ratnasari and Wachdijono, 2021;Anggraini and Silitonga 2019), Product Brand Image (Susianti et al 2021;Ismiyatiningsih 2021;Wachdijono et.…”

The Influence of Prices, Baristas, Product, and Store Atmosphere on Sustainability Coffee Shop Business in the Lowlands

“…The sampling technique is accidental sampling. Data analysis uses the Structure Equation Modeling (SEM) instrument with the help of the Analysis of Moment Structural (AMOS) data processing application, it is known as SEM-AMOS analysis (Oktafiani et al, 2023;Prasetyo et al, 2023;Sofia et al, 2023;Wachdijono et al, 2022).…”

“…Regarding innovative products that consumers like, there is something very important regarding the stage of product innovation, namely the timing of innovation (Wachdijono et al, 2022). The importance of timing in innovation is in choosing the appropriate time to introduce innovative products or new products to the market (Kotler & Keller, 2016), because if innovative products are not introduced at the right time, it can have a serious impact, namely product innovation will fail in the market.…”

Pengaruh Barista Terhadap Produk Coffee Shop di Kota Majalengka Provinsi Jawa Barat

“…Mengingat bahwa barista (X) dan variabel produk (Y) merupakan variabel laten yaitu variabel yang tidak bisa diukur secara langsung (Ghozali, 2005), maka untuk mengetahui indikator yang paling dominan dalam menjelaskan kondisi variabel X dan Y, dengan cara melihat nilai loading faktor (bobot) yang terbesar, sebagaimana dapat dilihat pada Gambar 2 di atas. Penghitungan nilai loading faktor yang demikian, juga sama dengan penelitian yang dilakukan oleh Purnomo et al, (2023), Wachdijono et al, (2022) dan Wachdijono (2022) yang menggunakan instrumen analisis SEM-AMOS walaupun berbeda variabelnya. Pada variabel X, nilai loading faktor yang terbesar adalah 0,76 dan berada pada indikator X3 yaitu "kecepatan", artinya konsumen menghendaki pelayanan barista yang cepat dalam membuat/meracik minuman kopi dan menyajikannya kepada konsumen.…”