volume 10, issue 2, P154-169 2015
DOI: 10.1177/1746847715589061
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Abstract: The reception of Japanese animation in East Asia is a topic of special interest in social sciences; however, little empirical research has been performed that explicitly examines the determinants of its audiences in different countries using quantitative methods. This article studies historical, social and cultural factors that affect the reception of Japanese animation in East Asia, and investigates its determinants among audiences in Taiwan, South Korea and China using a logistic regression analysis model t…

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