The quality assessment of text contents in commercial websites: A corpus-based study in product detail page localization from Spanish to Chinese
Yue Lu
Abstract:Localization quality assessment in the Chinese context has largely focused on software systems and technical handbooks (Cui, 2013). The explosion of e-commerce underscores the need for culturally adapted websites (Liu et al., 2022). Yet very few systematic studies have been conducted on the commercial localization of Spanish product descriptions and instructions genres for the Chinese market. This paper presents the preliminary results of the first stage in a study aimed at developing and testing a set of crit… Show more
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