The public relations paradox of erasure: Damnatio memoriae as public relations strategy and tactic

Waymer, Damion; Heath, Robert L.

doi:10.1016/j.pubrev.2019.04.011

Cited by 20 publications

(2 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These arguments are often based on clear intersections of public relations practice and theory within the realm of tourism. Other public relations scholars have examined the role of visual rhetoric and the modification or removal of monuments to co-create new public memory in tourist destinations like Rome (Waymer and Heath, 2019) or the need to take a critical approach to colonial vestiges of the tourism industry (L’Etang et al, 2006). For this study, the role of relationship management with key stakeholders is the primary focus of the intersection of public relations and tourism.…”

Section: Literature Reviewmentioning

confidence: 99%

Remembering the King: Understanding strategic management of and participation in Elvis’ Death Week

Janoske

Vibber

2020

Public Relations Inquiry

View full text Add to dashboard Cite

This exploratory qualitative study looks at Death Week, the annual commemoration of Elvis Presley’s death at Graceland in Memphis, TN, as a uniquely important part of tourism-based strategic public relations with a specific focus on the distinctive needs and considerations for dark tourism. Graceland, the second-most visited private home in the United States, offers a unique perspective on relationship building and maintenance, where the focus is less on awareness of Graceland and Elvis, and more on the continuation and generation of relationships to maintain interest across generations. Interviews were conducted with three public relations practitioners connected to Memphis or Elvis Presley Enterprises and 17 Death Week Candlelight Vigil participants, to better understand the promotion, delivery, and evaluation of a dark tourism experience. The impact of neo-tribes, a specific type of fandom, is also discussed as an important factor in continual relationship building with Death Week participants. The article concludes with suggestions for deepening the theoretical connection between dark tourism and public relations, and offers best practices for practitioners engaged in dark tourism relationship building.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Remembering the King: Understanding strategic management of and participation in Elvis’ Death Week

Janoske

Vibber

2020

Public Relations Inquiry

View full text Add to dashboard Cite

show abstract

“…Concerning classical antiquity, other topics, such as the influence of classic Greek rhetoric (Marsh, 2003), Saint James (Tilson, 2006) or Saint Paul (Brown, 2003) in modern symmetrical public relations also attracted the attention of scholars interested in the history of this discipline. Waymer and Heath (2019) and Heath and Waymer (2019) explored, for example, how the Roman emperors used public relations to erase or develop collective narratives. Bradford (2016) and Doyle (2016) connect Roman propaganda to modern public relations and marketing.…”

Section: Introductionmentioning

confidence: 99%

Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations

García¹

2023

Public Relations Inquiry

View full text Add to dashboard Cite

This paper is about the importance of personal relationships in the history of public relations. It suggests that clientship and exchange of favors were at the core of the history of public relations from its beginnings. Modern reviewer Richard Beard (2012) is “struck by its modernity,” particularly the book’s extensive advice regarding the usea of personal relationships to gain political influence and power. Quintus Cicero should be included in the proto-history of public relations, and his approaches reveal commonalities with non-Western approaches to public relations such as India’s personal influence model or China’s guanxi.

show abstract

Public relations intersections: Statues, monuments, and narrative continuity

Heath

Waymer

2019

Public Relations Review

View full text Add to dashboard Cite

The public relations paradox of erasure: Damnatio memoriae as public relations strategy and tactic

Cited by 20 publications

References 31 publications

Remembering the King: Understanding strategic management of and participation in Elvis’ Death Week

Remembering the King: Understanding strategic management of and participation in Elvis’ Death Week

Quintus Cicero’s Commentariolum petitionis: The importance of personal relationships and clientship in the history of public relations

Public relations intersections: Statues, monuments, and narrative continuity

Contact Info

Product

Resources

About