volume 31, issue 3, P290-313 2016
DOI: 10.1108/maj-12-2014-1131
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Peter Carey, George Tanewski

Abstract: Purpose – Business advisory services are an emerging service category for external accountants in the small and medium-sized enterprise (SME) environment. The purpose of this study is to investigate determinants of SME demand for business advice, drawing on the agency theory, relational marketing and resource-based literatures. Design/methodology/approach – The study empirically tested theoretical predictions based on an …

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