The Online Reputation Construct: Does it Matter for the Tourism Domain? A Literature Review on Destinations' Online Reputation

Marchiori, Elena; Cantoni, Lorenzo

doi:10.3727/109830512x13283928066715

Cited by 71 publications

(38 citation statements)

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“…What factors will affect this transformation? What should be done to ensure this transformation [9][10][11][12][13][14]? Different from the first two research types, the third research type only focuses on online reputation-related problems; for example, What are the antecedents of online reputation management [12,13]?…”

Section: Reputation Management-related Studiesmentioning

confidence: 99%

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Hidden semi-Markov model-based reputation management system for online to offline (O2O) e-commerce markets

Xiao

Dong

2015

Decision Support Systems

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Section: Reputation Management-related Studiesmentioning

confidence: 99%

“…What are the constructs of online reputation [14,15]? What are the consequences of online reputation management [16]?…”

Section: Reputation Management-related Studiesmentioning

confidence: 99%

Hidden semi-Markov model-based reputation management system for online to offline (O2O) e-commerce markets

Xiao

Dong

2015

Decision Support Systems

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“…UGC can equate electronic word-ofmouth (eWOM), and are of the utmost importance in shaping destinations' image and reputation (Marchiori and Cantoni 2012). WOM has always been an elective channel to spread and collect information, since it is a social dynamic naturally occurring in the interaction among people.…”

Section: Web 20 and The Tourism Experiencementioning

confidence: 99%

Online visit opinions about attractions of the religious heritage: an argumentative approach

Ascaniis

Cantoni

2017

Church, Communication and Culture

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Thousands of people every year travel to visit sites of cultural interests and a wide part of those sites belong to the Christian tradition. Tourism represents, indeed, an opportunity for the Church to announce its message and to promote moral and religious formation. Thanks to Web 2.0, then, travelers can easily share contents and voice their opinions online. The study presented in the article analyzed online travel reviews (OTR) about an attraction of the Christian heritage, with the goal of unveiling the arguments that formed the opinion of visitors. The article aims at giving two types of contribution to the body of knowledge about the relation among Church, communication and culture. On one side, it intends to bring the attention on tourism as a phenomenon, which discloses social and cultural dynamics of our time. On the other side, it gives a methodological contribution, by proposing a method to analyze OTR. ARTICLE HISTORY

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“…The primary goals of public relations are creating and maintaining the organization's reputation by presenting a favorable image (Elliott et al 2012). Such active reputation management is especially important in the online domain, especially in tourism (Marchiori and Cantoni 2012). Table 1 summarizes the essential MC goals for each promotional mix element.…”

Section: Marketing Communicationmentioning

confidence: 99%

Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOs

Gretzel

Clarke

2013

Information and Communication Technologies in Tourism 2014

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Social media have become important platforms for tourism marketers but it is not clear if and how these organizations use social media to achieve particular strategic marketing goals. Given the enormous growth of both tourism and social media in China, this paper focuses on Weibo and its specific technological affordances. Using a case study methodology, it looks at five Chinese DMOs and analyses their Weibo activities in terms of correspondence to marketing communication elements and relation to specific technological affordances. The findings indicate that despite the opportunities for personal selling, DMOs do not fully capitalize on Weibo to achieve personal selling goals. Further, not all technological functions are used for strategic marketing purposes. Both theoretical and practical implications are discussed.

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The Online Reputation Construct: Does it Matter for the Tourism Domain? A Literature Review on Destinations' Online Reputation

Cited by 71 publications

References 0 publications

Hidden semi-Markov model-based reputation management system for online to offline (O2O) e-commerce markets

Hidden semi-Markov model-based reputation management system for online to offline (O2O) e-commerce markets

Online visit opinions about attractions of the religious heritage: an argumentative approach

Strategic Use of Social Media Affordances for Marketing: A Case Study of Chinese DMOs

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