The next wave of digital technological change and the cultural industries

Peukert, Christian

doi:10.1007/s10824-018-9336-2

Cited by 59 publications

(44 citation statements)

References 75 publications

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“…For emerging creators, those without an established reputation, the standard approach is to make content available for free on advertising-based platforms. However, as argued by Peukert (2019), the repercussions of the ad-based business model on the provision of cultural goods are not well explored yet. Generally, there is a lot of uncertainty about the actual returns to online advertising (Lewis and Rao 2015;Gordon et al 2019).…”

Section: Discussionmentioning

confidence: 99%

“…In the advertising-based business model, the creative class makes their content freely available on platforms like You-Tube in return for a share of the revenue from advertisements shown in connection to their content. Online advertising comes with a series of question marks (ad blocking software, privacy regulations, biased content), though, see Peukert (2019) for an overview. Instead, crowdfunding gives creators an opportunity to receive transparent financial support directly from the people enjoying their content-if they convince the crowd of their potential and if they deliver on their promises.…”

Section: Introductionmentioning

confidence: 99%

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Crowdfunding a monthly income: an analysis of the membership platform Patreon

Regner¹

2020

J Cult Econ

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Membership platforms allow creators to crowdfund a monthly income, while campaigns on conventional reward crowdfunding portals aim to reach a specified funding target within a preset period. We study transaction-level data from Patreon, the biggest membership platform, to gain insights about behavioral patterns at this emerging type of crowdfunding. Our analysis shows that hundreds of creators crowdfund a sizable income (more than $2500 monthly). We also find that measures of communication quality are determinants of project success, in line with the related literature. Funding dynamics-pledges as well as deletions-are heterogeneous across campaigns. Our analysis suggests that the option to delete the monthly pledge to a creator at any time serves as a feedback mechanism. We conclude that crowdfunding a monthly income offers the creative class a viable alternative to advertising-based business models.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Crowdfunding a monthly income: an analysis of the membership platform Patreon

Regner¹

2020

J Cult Econ

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“…Second, the virtual platform is an essential carrier for the virtual development of creative industries. It is necessary to continuously improve its intellectual service level with more advanced intelligent algorithms [56], perfect platform rules [57], and humanized service functions to realize more accurate information matching, network collaboration, and value transactions between creative subjects [58]. Researchers should rely on virtual platforms to vigorously develop new models such as crowdsourcing, cloud outsourcing, and platform subcontracting [59] to promote the efficient utilization and value play of creative resources, accelerate the realization of the integrated development of the entire creative industries, and promote the formation of virtual agglomeration of creative industries.…”

Section: Practical Implicationsmentioning

confidence: 99%

Mechanism Underlying the Formation of Virtual Agglomeration of Creative Industries: Theoretical Analysis and Empirical Research

et al. 2021

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Industrial agglomeration serves as an effective model for developing the creative economy and manifests itself as the interdependence of creative subjects in geographical space. The traditional methods of resource agglomeration have undergone tremendous changes due to the development of digital technology. These transformations have given birth to a new organizational form of the virtual agglomeration of creative industries. The present work uses field interviews and grounded theoretical research methods to construct a theoretical model of this new organizational phenomenon. Questionnaire surveys and empirical testing using structural equation models are here combined to systematically analyze the formation mechanism of the virtual agglomeration of creative industries. The results show that digital technology, virtual platforms, digital creative talents, digitization of cultural resources, and government policies have driven the formation of the virtual agglomeration of creative industries. This has been achieved through network collaboration, freedom of participation, and trust guarantee mechanisms. The effect of emerging consumer demand on the virtual agglomeration of creative industries is not significant. In addition, the implications of this research are also considered and discussed.

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“…This can contrast with the possible use of some services, such as Storyfit that advertises its leverage of analyses of viewing histories, web searches, and user engagement to identify the content that people actively seek. Using social media and broader consumer behavior data to infer audience interests in certain subjects and to generate content is also a component of forecasting, testing, and promotional efforts (Peukert 2018). Moving such practice upstream is important for producers' work and their understanding of the calculative process of potential partners.…”

Section: Development: Ideation Analytics and Script Analyticsmentioning

confidence: 99%

“…In this process, we also address managerial responses and organizational arrangement relevant to film economics (Acheson and Maule 1994) by examining how the fine-grained, demand-side data can be leveraged by the supply side (Peukert 2018). By considering data as an emerging capability and toolset potentially aligning interests across development, production, distribution, and exhibition, the impacts of leveraging analytics on trade flows and vertical relations in the film value chain are explored (Chisholm et al 2015;Aguiar and Waldfogel 2018).…”

Section: Introductionmentioning

confidence: 99%

Leveraging analytics to produce compelling and profitable film content

et al. 2020

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Producing compelling film content profitably is a top priority to the long-term prosperity of the film industry. Advances in digital technologies, increasing availabilities of granular big data, rapid diffusion of analytic techniques, and intensified competition from user generated content and original content produced by Subscription Video on Demand (SVOD) platforms have created unparalleled needs and opportunities for film producers to leverage analytics in content production. Built upon the theories of value creation and film production, this article proposes a conceptual framework of key analytic techniques that film producers may engage throughout the production process, such as script analytics, talent analytics, and audience analytics. The article further synthesizes the state-of-the-art research on and applications of these analytics, discuss the prospect of leveraging analytics in film production, and suggest fruitful avenues for future research with important managerial implications.

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The next wave of digital technological change and the cultural industries

Cited by 59 publications

References 75 publications

Crowdfunding a monthly income: an analysis of the membership platform Patreon

Crowdfunding a monthly income: an analysis of the membership platform Patreon

Mechanism Underlying the Formation of Virtual Agglomeration of Creative Industries: Theoretical Analysis and Empirical Research

Leveraging analytics to produce compelling and profitable film content

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