The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Zhou, Yanfeng; Thøgersen, John; Ruan, Yajing; Huang, Guang

doi:10.1108/jcm-02-2013-0482

Cited by 212 publications

(173 citation statements)

References 52 publications

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“…For example, studies have found that consumers' value priorities moderate the relationship between consumer attitudes and intentions regarding buying organic food (Zhou et al, 2013). Favourable attitudes are more likely to be transformed into buying intentions the more compatible buying organic food is with the consumer's basic value priorities.…”

Section: Attitudes and Behaviour Towards Organic Foodmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

Self Cite

124

111

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Purpose: This paper reviews the literature on the country-of-origin (COO) effect in the context of organic food and develops suggestions for further research in this area. Research has investigated COO effects and consumer responses to organic food, but there is little research on the combination of the two.Design/methodology/approach: A narrative review of two research streams and their intersection, forming the basis for the development of a research agenda. Findings:There are few studies analysing the possible interaction between the effects of organic and COO on consumers' food preferences and choices. In general, COO seems to lose impact when other quality cues are salient. This suggests a lower impact of COO for organic than for conventional food products. However, there is still no research on the possible impact of organic labelling in categories where products from a foreign country are able to demand a premium, and little is known about consumer preferences for different import countries regarding organic food.Six potential future research directions are suggested. Research implications:There is a need for research that more systematically investigates the possible interactions between COO and organic labelling on consumers' food product preferences and choices. A research agenda is suggested as a starting point. Originality/value:This literature review highlights the lack of research on the interaction between COO effects and consumer responses to organic food. The literature review creates a basis for future research and a possible research agenda is suggested.3

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Section: Attitudes and Behaviour Towards Organic Foodmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

Self Cite

124

111

View full text Add to dashboard Cite

show abstract

“…A given behavior possibly occurs when an individual has both the ability and motivation to perform that behavior rather than when the individual has only one or neither factors [75]. According to the TPB model, developing perceived behavioral control prior to generating intention is essential.…”

Section: Perceived Behavioral Control (Pbc)mentioning

confidence: 99%

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

2016

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Green products are among the widely used products worldwide due to their environmental benefits. However, information on the consumers' purchase intention towards green products in developing countries, such as Thailand, is lacking. This study aims to investigate Thai consumers who are aged over 18 years, and whose base education is high school, on purchase intention for green products by using an extended framework of the theory of planned behavior (TPB). We derived and examined the model through structural equation modeling in a sample of 483 respondents in Thailand. The findings of this model indicated that consumer attitude, subjective norm and perceived behavioral control have significant positive influences on the purchase intention for green products. Furthermore, our results indicated that environmental concerns have a significant effect on attitude, perceived behavioral control and purchase intention for green products, but subjective norm. Moreover, environmental knowledge had no significant effect on the purchase intention for green products. Instead, it had a distinct indirect effect through attitude towards purchasing green products, subjective norm and perceived behavioral control. The findings from this study contribute to improving the understanding of intention to purchase green products, which could play a major role towards sustainable consumption.

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“…Therefore, such products that use material safer to the environment are recyclable and require less packaging (Chen & Chai, 2010;Ottman, 2011) which are taken into consideration of ecological goodness and society at par. In the study of green consumer psychology, researchers approached "attitude-intention" model underpinned by Fishbein and Ajzen's (1975) the theory of reasoned action (TRA) and Ajzen and Fishbein's (1980) TPB to be predicted purchase behaviour for various categories of eco-friendly products, for instance; energy saving products (Ha & Janda, 2012), green packaging (Prakash & Pathak, 2017), skin care products (Hsu, Chang, & Yansritakul, 2017), organic food (Zagata, 2012;Zhou, Thøgersen, Ruan, & Huang, 2013), and sustainable textile products (Kang, Liu, & Kim, 2013). Despite the popularity of TRA and TPB, several scholars were observed no direct influence of attitude on buying behaviour for green products driven by the components of attitude, subjective norms, and perceived behavioural control (Joshi & Rahman, 2015;Tan, 2011).…”

Section: Green Buying Behaviourmentioning

confidence: 99%

Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers

2018

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Green buying behaviour can stimulate firms and society in the pursuit of sustainability while balancing the demand and supply side of the business cycle with addressing the ecological and social benefits. The objective of this paper is to understand and test the integrative model of green buying behaviour in the Indian and Asian context of sustainable consumption. The model is tested by applying structural equation modeling of path analysis using the total of 410 valid responses. The data were collected from Uttar Pradesh (India) through a structured questionnaire using the purposive convenient sampling. The results validate that "green purchase behaviour" is significantly determined by "green purchase intention," which in turn significantly and positively influenced by "attitude towards green products." The results also revealed that the measure of "environmental concern" and "perceived consumer effectiveness" were found to be positive and significant predictor of attitude towards green products, however, "perceived environmental knowledge" was not significantly related to attitude towards green products and perceived consumer effectiveness in the model. The discussion and implications are manifested towards sustainable consumption in the context of emerging target markets. KEYWORDSattitude towards green products, environmental knowledge, green buying behaviour, perceived consumer effectiveness, sustainable consumption, sustainable development

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The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Abstract: The moderating role of human values in planned behavior: the case of Chinese consumers' intention to buy organic food

Cited by 212 publications

References 52 publications

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

Toward sustainable consumption: Investigating the determinants of green buying behaviour of Indian consumers

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