2013
DOI: 10.1177/0093650213487374 View full text |Buy / Rent full text
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Abstract: This study examines if accounting for the causal location of information within a narrative can improve the predictability of narrative persuasion. Using perceived realism as a variable of narrative persuasion and environmental communication as a context, results reveal a significant moderating influence of the location of information relative to the cause-and-effect structure of the narrative. Specifically, external realism increased the acceptance of narrative information, but only after accounting for the a… Show more

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