“…Kesselman and Watstein (2009) (Covone & Lamm, 2010;Matava, Coffey, & Kushkowski, 2010;Matos, Matsuoka-Motley, & Mayer, 2010), to more than 50 percent of time spent in the customer's environment (Bartnik, 2007;Brown & Leith, 2007;Fitzgerald, Anderson, & Kula, 2010;Freiburger & Kramer, 2009;Martin, 2010). In the past, similar initiatives have been referred to as mobile or onsite reference, not embedded librarianship (Lee, Hayden, & MacMillan, 2004;Tao, McCarthy, Krieger, & Webb, 2009). …”