DOI: 10.24251/hicss.2018.230
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Abstract: This study examines how the presence of social media metrics affect perceived media influence on self and others (Third-Person Perception) and subsequent behavioral intentions to combat an environmental risk. In a between-subjects experiment (N = 241), participants read an article about climate change with or without social media metrics. Results suggest that (a) the presence of social media metrics reverses TPP, (b) social media metrics increase compliant behavioral intentions through mediation by TPP, and (c…

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