The mediating role of subjective health complaints on willingness to use selected functional foods

Chen, Mei‐Fang

doi:10.1016/j.foodqual.2010.08.006

Cited by 40 publications

(40 citation statements)

References 69 publications

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“…Many studies demonstrate that health consciousness and concern play an important role in consumer decision towards functional food products [45][46][47][48]. Chen [49] asserts that health conscious consumers who have modern health worries exhibit a more positive attitude about functional foods. Huang et al [16] discover a positive relationship between health consciousness and attitude about purchasing functional foods.…”

Section: Health Consciousnessmentioning

confidence: 99%

Some Key Factors Affecting Consumers’ Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam

Nguyen

Nguyen³

et al. 2019

Foods

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The development of functional foods is key to promoting a healthy diet and preventing certain diseases. This study aims to examine several key factors that affect consumer attitude and intention with respect to purchasing functional foods in an emerging market economy. A research model was developed by extension of the Theory of Reasoned Action (TRA), and then validated through obtaining data from 596 Vietnamese consumers who were interested in functional yogurts using an interviewer-administered questionnaire. Multivariate data analysis reveals that while health consciousness and subjective norm significantly enhance consumers’ attitudes towards purchasing functional yogurts, perceived price of functional yogurts exerts a negative impact on such attitudes. Moreover, subjective norm and attitude appear to be key predictors of consumers’ intentions to buy functional yogurts. These findings extend the extant literature relating to functional food purchase and consumption in emerging markets, and they have several important practical implications for functional yogurt manufacturers, retailers, and policymakers. A major implication is that education and communication programs that aim at increasing consumers’ health consciousness and their awareness of functional foods’ health benefits play an integral role in the success of functional food products such as functional yogurts. Research limitations and future research directions are also presented.

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Section: Health Consciousnessmentioning

confidence: 99%

Some Key Factors Affecting Consumers’ Intentions to Purchase Functional Foods: A Case Study of Functional Yogurts in Vietnam

Nguyen

Nguyen³

et al. 2019

Foods

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show abstract

“…Consumers believe that foods contribute directly to their health (Chen, 2011;Mendis and Kim, 2011;Siro et al, 2008). The practice of using nutritional knowledge in food product to improve the health of consumer forms the general concept of functional foods (Peressini & Sensidoni, 2009).…”

Section: Introductionmentioning

confidence: 99%

Effect of Oregano Herb on Dough Rheology and Bread Quality

Dhillon¹,

Ahluwalia²,

Kaur³

2013

IJFS

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“…Consumer education, driven by many factors such as Modern health worries, Negative affect and Healthier life styles, has brought about a demographic change in consumer preferences (Chen, 2011). Consumers nowadays look forward not only to safe and nutritious food products, but they also demand that it should be healthy and natural (Jiménez-Colmenero, Reig & Toldrá, 2006).…”

Section: Introductionmentioning

confidence: 99%