“…While the non-financial performance of organisation was obtained through executing the proper business function in order to give quality customer services (Murby & Gould, 2005). On the other hand, the impact of customer intimacy with organizational performance can rely oncommitment and trust (Yim, Tse, & Chan, 2008;Canning & Hanmer-Lloyd;Morgan & Hunt, 1994;Ponder, Holloway, & Hansen, 2016), information disclosure (Liang, Li, & Turban, 2009), relationship commitment levels (Bugel, Verhoef, & Buunk, 2011), repurchase intentions (Fernandes, Proenca, & Ramboca, 2013;Olaru, Purchase, & Peterson, 2008;Sedianingsih & Prasetyo, 2016), and customer induced word-of-mouth (Villanueva, Yoo, & Hanssens, 2008;Bijmolt et al, 2010).…”