“…Additionally, Saundry, Stewart, and Antcliff (2012) found that workers derive social capital from digital communication with others, but labor unions had a difficult time transferring these connections into formal membership. Beyond these studies, scholars have examined other digital communication channels, like how employees communicate via websites (Fitzgerald, Hardy, and Lucio 2012), e-forums (Greene, Hogan, and Grieco 2003;Robinson 2006), employee association websites (Heckscher and Carr e 2006), union websites (Panagiotopoulos and Barnett 2015), message boards (Saundry, Stewart, and Antcliff 2012), "friending" activity (Heckscher and McCarthy 2014), and how unions use social media (Panagiotopoulos 2012). Across these studies, scholars have not found evidence that digital communication lends itself to a collective labor identity or that it improves workers' interest in joining a trade union.…”