2018
DOI: 10.33423/jmpp.v19i3.50
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The Internationalization of Retail Banking: The Case of French Banks

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“…After their setting-up stage, they tend to advance their bank services by using a local customer base and then directly compete with local banks (Williams, 2002). Bouslama and Hervé (2018) and Li (2019) found that foreign banks want a customer base in a new country to help consolidate their established customer base. The current study"s result is in line with these previous studies and with some who noted that banks first follow their customers overseas, then they might start to serve host country customers (Bouslama and Hervé, 2018).…”
Section: Discussionmentioning
confidence: 99%
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“…After their setting-up stage, they tend to advance their bank services by using a local customer base and then directly compete with local banks (Williams, 2002). Bouslama and Hervé (2018) and Li (2019) found that foreign banks want a customer base in a new country to help consolidate their established customer base. The current study"s result is in line with these previous studies and with some who noted that banks first follow their customers overseas, then they might start to serve host country customers (Bouslama and Hervé, 2018).…”
Section: Discussionmentioning
confidence: 99%
“…The international experience of the bank is also an important ownership advantage that encourages the bank to operate internationally (Buch and Lipponer, 2007;Bouslama and Hervé, 2018). With a high level of experience, the banks can take on greater risks associated with expansion into international markets, such as errors in relationship management with local authorities, competitors, or even customers (Mohanty, Nolle, and Seth, 1998).…”
Section: Literature Reviewmentioning
confidence: 99%