“…Moreover, the role of social media in environmental education and sustainable behaviour promotion among Indonesian millennials is an area ripe for exploration (Luqman, 2021;Mkono, 2019;Mustafa et al, 2022). The potential of these platforms to inform, persuade, and mobilize young adults towards environmental stewardship, particularly in a country as diverse and environmentally significant as Indonesia, is substantial but not yet fully realised (Dash et al, 2021;Hidayat et al, 2021;Schwabel, 2012;Wang & Lee, 2021). (Mora, 2023;Saraswati, 2018;Yanbo et al, 2023).…”