The Influentials: Back to the Concept of Opinion Leaders?

Weimann, Gabriel

doi:10.1086/269257

Cited by 187 publications

(133 citation statements)

References 21 publications

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“…This has encouraged the transition to an online digital campaign, taking advantage of the (relative) gratuitousness of the web spaces and of the new engagement and fundraising initiatives. In this way the primacy of public opinion has been established, especially that which is formed online, where the hubs (super-nodes) of the network, in the role of influencers (Weimann, 1991), move the consensus as new opinion leaders in a twostep flow of communication (Lazarsfeld et al, 1944) on the web. Political marketing, therefore, has equipped itself with data scientists, demoscopic surveys, data-driven strategies, news management, etc.…”

Section: Towards a New Structural Changementioning

confidence: 99%

Proceedings of the 2nd International Conference on Advanced Research Methods and Analytics (CARMA 2018)

2018

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Research methods in economics and social sciences are evolving with the increasing availability of Internet and Big Data sources of information. As these sources, methods, and applications become more interdisciplinary, the 2nd International Conference on Advanced Research Methods and Analytics (CARMA) is an excellent forum for researchers and practitioners to exchange ideas and advances on how emerging research methods and sources are applied to different fields of social sciences as well as to discuss current and future challenges. Keywords: Big Data sources, Web scraping Social media mining, Official Statistics, Internet Econometrics, Digital transformation, global society. 2nd International Conference on Advanced Research Methods and Analytics (CARMA2018)Universitat Politècnica de València, València, 2018 This work is licensed under a Creative Commons License CC BY-NC-ND 4.0 Editorial Universitat Politècnica de València I Preface Preface to CARMA2018This volume contains the selected papers of the Second International Conference on Advanced Research Methods and Analytics (CARMA 2018) hosted by the Universitat Politècnica de València, Spain during 12 and 13 July 2018. This second edition consolidated CARMA as a unique forum where Economics and Social Sciences research meets Internet and Big Data. CARMA provided researchers and practitioners with an ideal environment to exchange ideas and advances on how Internet and Big Data sources and methods contribute to overcome challenges in Economics and Social Sciences, as well as on the changes in the society because of the digital transformation.The selection of the scientific program was directed by Maria Rosalia Vicente, who led an international team of 33 scientific committee members representing 28 institutions. Following the call for papers, the conference received 73 paper submissions from all around the globe. All submissions were reviewed by the scientific committee members under a double blind review process. Finally, 40 papers were accepted for oral presentation during the conference. This represents an overall paper acceptance rate of 54%, ensuring a high quality scientific program. It covers a wide range of research topics in Internet and Big Data, including nowcasting people mobility and economic indicators, applications of Big Data methods in retail and finance, using search and social media data, among others.CARMA 2018 also featured two special sessions on "Big Data for Central Banks" and "Using Big Data in Official Statistics," chaired by Juri Marcucci and Gian Luigi Mazzi, respectively. Both sessions gave a complementary institutional perspective on how to use Internet and Big Data sources and methods for public policy and official statistics. The perspective from the private sector was contributed by Norbert Wirth, who talked about "Data Science development at scale" in his keynote speech. Organizing Committee General chairJosep Domènech, Universitat Politècnica de València Scientific committee chairMaría Rosalía Vicente, Universidad ...

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Section: Towards a New Structural Changementioning

confidence: 99%

Proceedings of the 2nd International Conference on Advanced Research Methods and Analytics (CARMA 2018)

2018

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“…It is concluded that many studies focus on the characteristics of opinion leaders in light of demographic factors, media exposure and social positions, that many studies focus on the education degree, gender, or social class and that many studies focus on related personality traits such as conformity, responsibility, motivation and so on (Weimann, 1991 [13] ). Overall, the characteristics of opinion leaders can be summarized as following: 1) Professional…”

Section: Characteristicsmentioning

confidence: 99%

“…The social attribute is a very consistent attribute of opinion leaders from the early studies and opinion leaders are well integrated in social networks and are more likely to interact with relatives, friends or others, when compared with opinion receivers and inactive members (Troldahl & Van Dam, 1965 [23] ; Weimann, 1991 [13] ; Rogers, 1995 [19] ; Flynn et al, 1996 [24] ).…”

Section: ) Socializedmentioning

confidence: 99%

The Influence of Opinion Leaders towards Consumer Information Adoption in the Virtual Communities of Consumption

Wang¹

2017

dtem

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With the appearance and popularity of virtual communities of consumption, potential consumers begin to search for and share information with others in such kind of platforms and to be affected by the electronic word of mouth of certain products or services. Meanwhile, opinion leaders begin to exert influence on these individuals by helping them to filter, categorize and figure out the most valuable pieces of information. Consequently, how to utilize opinion leaders to affect consumer behavior by term of electronic word of mouth becomes one of the hottest topics in the relevant fields. This article utilizes the Information Adoption Model to study how opinion leaders exert influence on consumer information adoption process so as to provide implications about how to utilize opinion leaders in the virtual communities of consumption.

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“…Their ability to influence the views, attitudes and intentions of their colleagues is well recognised (Doumit, Gattellari, Grimshaw, & O'Brien, 2007). Healthcare professionals are more likely to consider the opinion of someone they deem as professionally similar and credible (Lam & Schaubroeck, 2000;Weimann, 1991). As such, innovation adoption may be aided by opinion leaders who support and advocate change within the organisation.…”

Section: Organisational Culturementioning

confidence: 99%

Health services innovation: evaluating process changes to improve patient flow

Fitzgerald

Eljiz

Sloan

et al. 2011

IJHTM

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In common with many countries, Emergency Departments (EDs) in Australia are under stress. To reduce "access block" (where service demands exceed the ED's capacity) work processes in the ED of a public hospital were analysed using animated simulation. This article describes organizational culture changes supported by the use of simulation as an impartial form of analysis and communication. Data collected included time stamps and booking schedules in the Imaging Department (ID), semi-structured interviews and patient flow observations from the ED to the ID. Implementation of ID staff-suggested improvements resulted in a 25% increase in the capacity of the Ultrasound department and a doubling of its ED cases. Improved communication between the ED and the ID as a direct result of this project has led to ongoing interdepartmental cooperation. One implication is that changes to health organisational culture can be assisted by computer simulations providing rapid and accurate predictions of change outcomes.2 | P a g e

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The Influentials: Back to the Concept of Opinion Leaders?

Cited by 187 publications

References 21 publications

Proceedings of the 2nd International Conference on Advanced Research Methods and Analytics (CARMA 2018)

Proceedings of the 2nd International Conference on Advanced Research Methods and Analytics (CARMA 2018)

The Influence of Opinion Leaders towards Consumer Information Adoption in the Virtual Communities of Consumption

Health services innovation: evaluating process changes to improve patient flow

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