2021
DOI: 10.1186/s40691-020-00242-5
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Abstract: Virtual technologies such as haptic devices and virtual try-ons have been developed to bring more certainty to the non-touch shopping experience; however, they are still no substitute for the in-person experience. In order to resolve the current limitations of haptic technology, it is necessary to carry out fundamental research on the ways in which humans perceive and discern different tactile properties. This study investigated how vision and physical touch affect the evaluation of the tactile properties of k… Show more

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Cited by 2 publications
(2 citation statements)
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“…When humans see and touch an object, their brains store the tactile information gained from the multisensory experience. After the initial tactile encounter, visual representations of the object may evoke sensory memories (Jang & Ha, 2021 ). Thus, visual information can sufficiently deliver tactile properties when touch is deprived, but its accuracy depends on the level of information provided.…”
Section: Literature Reviewmentioning
confidence: 99%
“…When humans see and touch an object, their brains store the tactile information gained from the multisensory experience. After the initial tactile encounter, visual representations of the object may evoke sensory memories (Jang & Ha, 2021 ). Thus, visual information can sufficiently deliver tactile properties when touch is deprived, but its accuracy depends on the level of information provided.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Functional products are instrumental and practical, and consumers need to think, analyze, and process the attributes of the products, including products with functional purposes (such as electronic products and water cups) ( Zhu and Meyer, 2017 ), and their potential purchase motivation is the material functional attributes maximization ( Daugherty et al, 2008 ). This kind of product is the most suitable for collecting geometric information such as shape attributes and haptic information such as weight ( McCabe and Nowlis, 2003 ; Jang and Ha, 2021 ). With sensory-social products, consumers focus on self-expression and sensory pleasure and usually attach personal emotional factors.…”
Section: Hypotheses Developmentmentioning
confidence: 99%