“…In our study, when compared with disagreement, overall, one third of the sample population agreed friends' endorsement, perceived enjoyment, economic benefit, trust and risk measures of purchase intention of e-cigarettes from Facebook vape group seller. These factors were also considered for online purchase of other products like clothing materials [22]; food and beverage [23]; wine [17], from various social media sites [16,18,24,25] namely Facebook [26] and Instagram [27,28]. Furthermore, half of the respondents of our study intended to purchase e-cigarette from Facebook vape group which congruent with previous evidence of consumers online purchase intention in various social media platforms [26,28].…”