The influence of business innovation with relationship of organizational learning and job satisfaction on market orientation

Abstract

<jats:sec> <jats:title content-type="abstract-subheading">Purpose</jats:title> <jats:p>This paper aims to reveal the effect of organizational learning on market orientation, job satisfaction on market orientation, organizational learning on business innovation, job satisfaction on business innovation and market orientation on business innovation.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title> <jats:p>Research was designed to use quantitative approach to understand causal relationship of variables. partial least squares structural equation modeling (PLS-SEM) was used to facilitate this approach. Questionnaire was given to 46 dairy cattle milk cooperatives in East Java, Indonesia.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Findings</jats:title> <jats:p>Research findings are explained as follows: both high organizational learning and high job satisfaction can produce high market orientation, organizational learning reduces business innovation, job satisfaction increases business innovation and market orientation reduces business innovation of dairy cattle milk cooperatives in East Java, but this reduction is not statistically significant.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Research limitations/implications</jats:title> <jats:p>This research has identified that business innovation is affected by job satisfaction, while market orientation is affected by organizational learning and job satisfaction. Next research shall be conducted on another business type or business group but in greater population.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Practical implications</jats:title> <jats:p>It is expected that the results of this research will provide guidance for dairy cattle milk cooperatives in East Java concerning with how to improve market orientation and business innovation based on organizational learning and job satisfaction.</jats:p> </jats:sec> <jats:sec> <jats:title content-type="abstract-subheading">Originality/value</jats:title> <jats:p>This research has determined factors that affect market orientation and examined its impact on business innovation after observing the aspects of organizational learning and job satisfaction.</jats:p> </jats:sec>

Market Orientation and Business Performance: Study in Petrol Station in Timor-Leste

“…The result of this research is consistent with researches conducted by Narver & Slater (1990); Jyoti & Sharma (2012); Šályová et al (2015); Rodrigues & Pinho (2010); Andotra & Gupta (2016); Nguyen (2018) that market orientation influences significantly on corporate performance. However, this research differs from previous research findings that market orientation insignificantly influenced (Kajalo & Lindblom, 2015), or negatively influenced on firm performances (Acosta et al, 2018;Idrus et al, 2019).…”

“…We used bootstrapping from SMART-PLS 3.0 to test the hypothesis. If T values is higher than 1.96 and P values are lower than 0.05, then the two variables have significant relationship (Hair et al, 2017;Idrus et al, 2019;.…”

“…Numerous empirical studies have tried to investigate the relationship between market orientation and firm performance (Idrus et al, 2019;Iyer et al, 2019;Köhr et al, 2019;Yadav et al, 2019). The focus of these studies on market orientation as direct antecedent, or as mediation and moderation variables, aiming to explore various dimensions and indicators as an alternative strategy to enhance firm competitive position and performance.…”

“…However, the reality of empirical studies reveals that, there is a variety of results, in addition to the limited understanding about the precise nature of the influence of market orientation on competitive advantage (Osorio et al, 2019) and firm performance (Lim et al, 2017). Numerous empirical studies confirm that market orientation strengthens business performance (Nguyen, 2018;Abbu & Gopalakrishna, 2019;Sampaio et al, 2019), while other studies also show that market orientation have insignificant impacts on the business performance (Kajalo & Lindblom, 2015), and/or negative impacts on business performance (Acosta, Crespo, & Agudo, 2018;Idrus, Ahmar, & Abdussakir, 2019).…”

Influence of high-performance work systems on intrapreneurial behavior

“…For running PLS-SEM, we used the SmartPLS software version 3.2.7.PLS-SEM is a powerful technique which has become popular among social scientist since the past decade. The Partial Least Squares technique is a powerful component-based method widely used in prior studies (Ali et al, 2020;Aris et al, 2019;Asiaei and Rahim, 2019;Benny and Stefanus, 2019;Farrukh et al, 2019b;Al Idrus et al, 2019;Jnr, 2019;Morais et al, 2020;Parisa et al, 2020;Raza et al, 2020;Saide et al, 2019aSaide et al, , 2019bShahzad et al, 2018;Sivathanu, 2018;Yasser et al, 2019).…”