The Influence of Brand Equity Characters on Children's Food Preferences and Choices

McGale, Lauren; Halford, Jason C.G.; Harrold, Joanne A.; Boyland, Emma

doi:10.1016/j.jpeds.2016.06.025

Cited by 37 publications

(45 citation statements)

References 28 publications

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“…When it comes to age studied, no consistency is found in terms of age range used across the studies. For example, some studies include participants ranging from age 1-12 [19], 0-13 [52], and 0-16 [53], respectively, while others focus solely on age four [55], age six [65], or span five years [11,42,49]. The most frequently studied ages in the child populations identified fall between two and 12 years (42%).…”

Section: Resultsmentioning

confidence: 99%

“…The proliferation of "fun" kids food throughout the supermarket has been observed by several studies, with concerns raised over the impact of these marketing strategies on children's dietary habits, health, relationships with food, and negotiations with commercial culture [23,27,30,66]. Food packaging has been shown to influence young children's taste preferences [32,62,64] and product preferences [42,49,56], just as has been found in studies tracking the impact of food marketing (more broadly defined) on children's diets [7,67].…”

Section: Discussionmentioning

confidence: 99%

“…Of the 13 studies that examine the impact of cartoon characters on children's attitudes and behaviors, nine of them report that cartoons on food packages positively influence children's desire for and "liking of" the product. However, five of these nine studies capture younger age ranges (ages 4-5 [43]; 3-6 [61]; 4-8 [49]; six [65]; and 4-10 [with an average participant age of six]) [44, study #1]. This age range becomes important when viewed in light of the studies that did not find that cartoon characters on packaging impacted children.…”

Section: Considering the Power Of Child-targeted Packaged Foods: Impomentioning

confidence: 99%

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The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

Elliott

Truman

2020

Nutrients

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Child-targeted food marketing is a significant public health concern, prompting calls for its regulation. Product packaging is a powerful form of food marketing aimed at children, yet no published studies examine the range of literature on the topic or the “power” of its marketing techniques. This study attempts such a task. Providing a systematic scoping review of the literature on child-targeted food packaging, we assesses the nutritional profile of these foods, the types of foods examined, and the creative strategies used to attract children. Fifty-seven full text articles were reviewed. Results identify high level trends in methodological approaches (content analysis, 38%), outcomes measured (exposure, 44%) and with respect to age. Studies examining the nutritional profile of child-targeted packaged foods use various models, classifying from anywhere from 41% to 97% of products as unhealthy. Content analyses track the prevalence of child-targeted techniques (cartoon characters as the most frequently measured), while other studies assess their effectiveness. Overall, this scoping review offers important insights into the differences between techniques tracked and those measured for effectiveness in existing literature, and identifies gaps for future research around the question of persuasive power—particularly when it comes to children’s age and the specific types of techniques examined.

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Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Considering the Power Of Child-targeted Packaged Foods: Impomentioning

confidence: 99%

See 1 more Smart Citation

The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

Elliott

Truman

2020

Nutrients

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“…It is alarming, therefore, that in children within this young age group, knowledge of toys being offered by a multi-national purveyor of fast-food is significantly associated with higher frequency of eating at these locations [330]. Exposure to food marketing—including licensed and brand-equity characters (especially for children 3–12 years old)—is linked to significant, negative effects on food preferences, choices and consumption [331]. Consider that 50% of kids meals offered at North American fast-food and chain outlets exceed the WHO’s proposed daily (added) sugar recommendation of <5% of total energy [332].…”

Section: Behavioral Reinforcementmentioning

confidence: 99%

Transforming Life: A Broad View of the Developmental Origins of Health and Disease Concept from an Ecological Justice Perspective

Prescott

Logan²

2016

IJERPH

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The influential scientist Rene J. Dubos (1901–1982) conducted groundbreaking studies concerning early-life environmental exposures (e.g., diet, social interactions, commensal microbiota, housing conditions) and adult disease. However, Dubos looked beyond the scientific focus on disease, arguing that “mere survival is not enough”. He defined mental health as fulfilling human potential, and expressed concerns about urbanization occurring in tandem with disappearing access to natural environments (and elements found within them); thus modernity could interfere with health via “missing exposures”. With the advantage of emerging research involving green space, the microbiome, biodiversity and positive psychology, we discuss ecological justice in the dysbiosphere and the forces—financial inequity, voids in public policy, marketing and otherwise—that interfere with the fundamental rights of children to thrive in a healthy urban ecosystem and learn respect for the natural environment. We emphasize health within the developmental origins of health and disease (DOHaD) rubric and suggest that greater focus on positive exposures might uncover mechanisms of resiliency that contribute to maximizing human potential. We will entrain our perspective to socioeconomic disadvantage in developed nations and what we have described as “grey space”; this is a mental as much as a physical environment, a space that serves to insidiously reinforce unhealthy behavior, compromise positive psychological outlook and, ultimately, trans-generational health. It is a dwelling place that cannot be fixed with encephalobiotics or the drug-class known as psychobiotics.

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“…(BOYLAND et al, 2016;MALLARINO et al, 2013;SORJ;WILKINSON, 1989 (RAUBER et al, 2015;SPARRENBERGER et al, 2015;TAVARES et al, 2011). Esses produtos são os que contêm de praxe, desde sua criação, alta carga de publicidade e propaganda direcionadas ao público infantil e dotadas de alto apelo emocional (BRUCE et al, 2016;LAPIERRE et al, 2016;MCGALE et al, 2016;SADEGHIRAD et al, 2016). , 2005;TIRODKAR;JAIN, 2003;YANCEY et al, 2009).…”

Section: Grupos De Alimentos 2 Aunclassified

Consumo de alimentos ultraprocessados e qualidade nutricional da dieta na população americana

Baraldi¹

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o conteúdo de fibras, em um terço, e o consumo de água total, em um quarto. Conclusão: Os resultados indicam que são necessárias políticas públicas para barrar o consumo elevado de alimentos ultraprocessados em todos estratos da população americana. Tais medidas podem ser efetivas na melhora da qualidade da dieta dessa população, levando à diminuição da densidade energética, do açúcar adicionado, aumento de fibras e água, o que pode, consequemente, auxiliar no combate à obesidade no país.

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The Influence of Brand Equity Characters on Children's Food Preferences and Choices

Cited by 37 publications

References 28 publications

The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

The Power of Packaging: A Scoping Review and Assessment of Child-Targeted Food Packaging

Transforming Life: A Broad View of the Developmental Origins of Health and Disease Concept from an Ecological Justice Perspective

Consumo de alimentos ultraprocessados e qualidade nutricional da dieta na população americana

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