Operations Management 2013
DOI: 10.5772/54073
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The Important Role of Packaging in Operations Management

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Cited by 20 publications
(15 citation statements)
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“…Packaging is an inseparable element of every product, including food [ 1 ], cosmetics [ 2 ], electronics [ 3 ], and clothing [ 4 ]. The main function of packaging is protecting its content from the impact of the external factors and keep the goods safe for a specified period of time [ 5 ]. It can also act as a marketing tool which helps to communicate with consumers [ 6 ].…”
Section: Introductionmentioning
confidence: 99%
“…Packaging is an inseparable element of every product, including food [ 1 ], cosmetics [ 2 ], electronics [ 3 ], and clothing [ 4 ]. The main function of packaging is protecting its content from the impact of the external factors and keep the goods safe for a specified period of time [ 5 ]. It can also act as a marketing tool which helps to communicate with consumers [ 6 ].…”
Section: Introductionmentioning
confidence: 99%
“…Occasionally they can be perceive as attractive requirements for the customers that have a clear and significantly increasing impact on customers satisfaction because it is a requirement that customers did not expect. (Regattieri, Santarelli, 2013). According to the innovative approaches to the packaging can be concluded that younger respondents are more focused on the intelligent functions of the packaging.…”
Section: Resultsmentioning
confidence: 99%
“…cork caps in wine bottles, despite being more expensive and less environmental friendly than synthetic or metal caps, guarantee better wine organoleptic proprieties conservation (Silva et al 2012). Packaging design is an element of the Operations Management discipline and must be integrated in the product design process, taking into account logistics, production, marketing and environmental needs (Regattieri and Santarelli 2013). Although the relevant role of packaging is recognised by all the actors along the supply chain, there are inefficiencies moving from the packaging supplier to the packer/filler to the point of sale and consumer (Dominic 2005).…”
Section: Modern Functions Of Packagingmentioning
confidence: 99%
“…They are related to cost of engineering, purchasing, transportation, warehousing, cost related to reverse logistics, and cost of disposal. The total packaging cost estimation is an articulated issue that normally involves several parties (suppliers, product manufacturers, and public environmental agencies) (Regattieri and Santarelli 2013).…”
Section: Packaging Logistics Reference Frameworkmentioning
confidence: 99%