2016
DOI: 10.4236/ajibm.2016.612106
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Abstract: Customer interaction has a positive impact on new service development of firms. Nowadays, in the networked economies and societies, the importance of social capital as related to new service development performance is also becoming prominent. However, the existing literature does not reveal much about the relationships among the three variables. Based on customer cooperation innovation theory and new service development theory, this paper tested hypotheses by using the empirical data of 219 knowledge intensive… Show more

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Cited by 3 publications
(1 citation statement)
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“…Although most authors express varying attitudes towards the impact of specific measures on the effectiveness of NSD, it is observed that customer involvement, internal and external communication, as well as learning and knowledge management are the predominant topics. According to [14], customer involvement refers to a dynamic process whereby the company and the customer collaborate and implement the innovations into the upcoming projects of NSD. Ref.…”
Section: Introductionmentioning
confidence: 99%
“…Although most authors express varying attitudes towards the impact of specific measures on the effectiveness of NSD, it is observed that customer involvement, internal and external communication, as well as learning and knowledge management are the predominant topics. According to [14], customer involvement refers to a dynamic process whereby the company and the customer collaborate and implement the innovations into the upcoming projects of NSD. Ref.…”
Section: Introductionmentioning
confidence: 99%