The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application

Abstract

People use social media not only for social purposes but also for business purposes. It is used in management and marketing as a tool to manage organizations and market products and services, especially to influence customers’ intention and satisfaction. Therefore, the research purpose is to define factors that influence continuous intention to use TikTok in Jordan and to what extent satisfaction with TikTok influences continuous intention to use TikTok. The current research uses a quantitative cross-sectional approach. Data was collected by online surveys and shared on several social media sites such as WhatsApp, Instagram, and Facebook. A total of 402 responses were valid for further analysis. Then, Structural Equation Modeling (SEM) was performed. The results indicate that the following factors significantly affect satisfaction: self-expression, informativeness, a sense of belonging, and trendiness in TikTok. However, the following factors do not significantly affect satisfaction: sociability, affection in TikTok, and past time in TikTok. The factors can explain 48.5% of satisfaction. Finally, satisfaction has a positive significant influence on users’ continuous intention to use TikTok and can explain 30.6% of the user’s continuous intention to use TikTok. In conclusion, the organizations have to heavily use the factors that influence the users’ satisfaction to increase users’ continuous intention.

Unraveling the Social Media Experience: A Captivating Exploration of Uses and Gratifications Theory

“…The time and emotions of users using TikTok will not affect their satisfaction. However, he affirmed that user access to information and a sense of belonging significantly positively impact TikTok user satisfaction (Sharabati et al, 2022). From here, it can be seen that although the research on using Uses and Gratifications has been very comprehensive, there is still no definitive conclusion on user needs and satisfaction.…”

Engaging adolescents in family therapy: The role of English slang and digital communication norms in therapeutic settings

“…In addition to English slang, digital communication norms and platforms play a central role in adolescent culture. Social media platforms such as Instagram, Snapchat, TikTok, and Twitter serve as primary channels for adolescent socialization, self-expression, and identity construction (Sharabati et al, 2022). Digital communication platforms offer adolescents a range of features and functionalities, including messaging, image sharing, video content, live streaming, and virtual communities.…”

Impak Penggunaan Aplikasi Tiktok Terhadap Gaya Hidup Pelajar UTHM Pagoh

“…Ini dikaitkan bahawa Internet dan TikTok saling diperlukan oleh masyarakat sebagai hiburan. Sharabati et al (2022) dalam kajiannya menunjukkan bahawa trend TikTok secara positif memberi kesan kepada kepuasan pengguna, kajian ini disokong oleh kajian Bilgin (2018) yang menyatakan bahawa trend rangkaian sosial membantu hubungan interpersonal kerana ia membolehkan individu berinteraksi dengan orang yang berfikiran sama. TikTok pula memberi impak kepada prestasi akademik remaja, selain kesan yang dinyatakan di atas.…”