The article is devoted to identifying the characteristics of consumption of the population in the Arctic regions of Russia, established on the basis of comparison with the general Russian situation. The need to separate the socioeconomic space of the Russian Arctic from the all-Russian state is due to the presence of very specific characteristics (remoteness, cold discomfort, undeveloped social infrastructure, limited transport accessibility, less developed than the national average, the service sector, high average wages, etc.), which directly affect the consumption of various goods and services by the local population. The increased relevance of identifying the specifics of consumption of the population of the Russian Arctic is determined by the fact that in Russia regulatory documents are being formed that indicate an increase in the level of socioeconomic development of this territory as the goal of the development of the Russian Arctic. saving. Based on the analysis of Sberbank's big data, it has been established that the average salary in the Arctic regions is significantly higher than the national average; revealed a noticeable excess of the average level of card use by the population of the Arctic, especially in the summer months and on New Year's holidays, as well as the specific behavior of the population of the Arctic in the credit sphere, which consists in the expectedly higher level of consumer and mortgage loans. The problem of population migration from the territory of the Russian Arctic is discussed, which indicates the insufficiency of higher incomes as a motivation for the consolidation and attraction of the population to the Russian Arctic.