The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation

Pransopon, Panjarat; Hoonsopon, Danupol

doi:10.21315/aamj2019.24.1.1

Cited by 8 publications

(6 citation statements)

References 45 publications

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“…(2016), Wang et al (2022). Consumers often used the perception of society to frame their purchase intentions toward green products (Pransopon and Hoonsopon, 2019). This is because, consumer believes the information that society provides.…”

Section: Social Appealmentioning

confidence: 99%

Green product purchase decision: a conceptual model of factors influencing the decision of Indian consumers

Mishra

Kulshreshtha

2023

BFJ

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PurposeMany studies conducted on green consumer behaviour are related to environmental concerns, the motives behind green consumer behaviour and the impact of demographic characteristics on purchase decisions are not studied yet in the Indian context. Hence, this study aims to analyse the green product purchase decision and factors influencing the decision of Indian consumers along with demographic characteristics.Design/methodology/approachPresent study utilise survey-based research method. Primary data were collected from 367 consumers in Hyderabad using a snowball sampling method. A structural equation modelling approach was employed to test the hypothesis.FindingsFindings confirm that supporting environmental protection, drive for environmental responsibility, green product experience, environmental friendliness of companies, social appeal and motives behind green product purchase significantly influence the green product purchase decision. Meanwhile, control variables such as gender, qualification and income also have a significant effect on the green product purchase decision.Research limitations/implicationsResults discussed in this paper will help policymakers to formulate their policies in lieu of variables affecting the purchase decision. Further, the findings of the current study can be utilised by managers to study the buying behaviour of green purchasers. This will help them to remain competitive in the Indian market.Originality/valueThis research presents a novel conceptual framework for the present study influenced by literature. The present study expanded the framework by adding a new independent variable: motives behind green product purchases and a control variable: demographic characteristics of Indian consumers.

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Section: Social Appealmentioning

confidence: 99%

Green product purchase decision: a conceptual model of factors influencing the decision of Indian consumers

Mishra

Kulshreshtha

2023

BFJ

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“…Setiap orang atau kelompok yang dapat memengaruhi sikap, perilaku, kepercayaan, norma, atau nilai sebagai kerangka acuan bagi individu dalam mengambil keputusan disebut sebagai kelompok referensi (Pransopon & Hoonsopon, 2019). Teman, kerabat, tetangga, artis, pemimpin, dan orangorang penting dan terkenal lainnya dapat menjadi kelompok referensi.…”

Section: Pendahuluanunclassified

“…Temuan terdahulu oleh (Ding et al, 2020) ialah Kelompok Referensi memiliki dampak positif dan signifikan pada Brand Loyalty. Sejalan dengan penelitian (Huang, 2017) dan (Pransopon & Hoonsopon, 2019). Berikut hipotesis yang diajukan: H3: Kelompok referensi berpengaruh signifikan terhadap Loyalitas merek…”

Section: Pengaruh Kelompok Referensi Terhadap Brand Loyaltyunclassified

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Keputusan Pembelian Sebagai Pemediasi Kelompok Referensi Dan Sosial Media Marketing Dan Brand Loyalty

Widora,

Nasir

2023

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Saat berkendaraan motor di butuhkan kep footstep, kegunaannya sangat penting dalam keprimaan kendaraan. Kurangnya informasi tentang pemanfaatan footstep dalam berkendara menyebabkan konsumen kurang memperhatikan dan merawat bagian footstep. Footstep sangat penting ketika berkendaraan karena bisa menambah keseimbangan motor. Oleh sebab itu Footstep Ngrt Bikers Suzuki Satria F150 melakukan marketing melalui social media dan referensi group agar masyarakat lebih mengetahui tentang footstep. Tujuan penelitian ini menganalisis pengaruh kelompok referensi dan pemasaran media sosial terhadap loyalitas merek footstep ngrt bikers suzuki satria f150 dengan keputusan pembelian sebagai variabel intervening. Metode penelitian ini ialah kuantitatif. Populasi penelitian ini adalah masyarakat di Solo raya yang pernah membeli produk Footstep Ngrt Bikers Suzuki Satria F150. Sampel dari penelitian ini ialah 200 responden. Teknik pengambilan sampel ialah purposive sampling. Analisis data penelitian ini menggunakan software Smart PLS. Hasil penelitian ini bahwa Variabel Kelompok Referensi, Pemasaran Media Sosial berpengaruh positif dan signifikan pada Keputusan Pembelian. Variabel Keputusan Pembelian tidak berpengaruh pada Loyalitas Merek. Variabel Kelompok Referensi, Sosial Media berpengaruh positif dan signifikan pada Brand Loyalty. Variabel Keputusan Pembelian tidak berperan dalam memediasi pengaruh antara Kelompok Acuan, Pemasaran Media Sosial, dan Brand Loyalty pada Footstep Ngrt Bikers Suzuki Satria F150 di Solo Raya. Kata kunci: Loyalitas Merek, Pemasaran, Kelompok Referensi

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“…Konsumen dewasa ini berperan aktif dalam mencarian informasi. Ketika sudah terpapar sebuah iklan, mereka biasanya akan bertanya kepada teman ataupun keluarganya sebelum memutuskan untuk membeli (Panjarat Pransopon and Danupol Hoonsopon 2019). Produk ataupun jasa yang dibeli oleh konsumen bisa muncul karena adanya pengaruh yang signifikan dari kelompok referensinya (Amali 2019).…”

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Pengaruh Paparan Iklan dan Kelompok Referensi Terhadap Minat Beli

Pamungkas,

Maria,

Sudianto

et al. 2024

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Advertising is still a powerful promotional medium today, where most aspects of the economy have shifted to online. In this digital era, conventional advertising, which is television advertising, is still an option and is still effective in business to use in promoting their products or brand campaigns. Apart from that, suggestions or recommendations from people around you can have an influence on someone when they make a decision to buy or consume a product. These two factors are combined and researched to find out their influence on purchasing interest from potential consumers. The population of this research is residents of the city of Tasikmalaya and the sampling method is judgment to select respondents to be studied. The results of this study indicate that advertising exposure and reference groups simultaneously and partially influences purchase intention.

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The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation

Cited by 8 publications

References 45 publications

Green product purchase decision: a conceptual model of factors influencing the decision of Indian consumers

Green product purchase decision: a conceptual model of factors influencing the decision of Indian consumers

Keputusan Pembelian Sebagai Pemediasi Kelompok Referensi Dan Sosial Media Marketing Dan Brand Loyalty

Pengaruh Paparan Iklan dan Kelompok Referensi Terhadap Minat Beli

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