The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies

Balabanis, George; Diamantopoulos, Adamantios; Mueller, Rene Dentiste; Melewar, T.C.

doi:10.1057/palgrave.jibs.8490943

Cited by 505 publications

(415 citation statements)

References 36 publications

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“…This may generate a sense of belonging while provide an opportunity for the international firm to adapt its product offerings to local preferences (Fong et al, 2014). Allied to this, managers responsible for a brand in a hostile host country can communicate values of the brand that are international (rather than specific to the COO) (Balabanis et al 2001) as well as explore partnership potential with major local firms. For example, Tesco, a major international UK grocery retailer, chose to partner with Samsung in South Korea where consumer ethnocentrism is significant, when it first entered the country in 1999 under the name of…”

Section: Managerial Implicationsmentioning

confidence: 99%

Brand origin and country of production congruity: Evidence from the UK and China

Eng

Ozdemir

Michelson

2016

Journal of Business Research

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The process of manufacturing and marketing international products is increasingly complex and especially for multinational corporations that strive to lower production costs while adapting their products and services to match local preferences. Localization of international business has been shown to generate differing country of origin (COO) effects in terms of the brand origin and country of production (COP) congruity issue. Both country of production and brand origin may not be the same, which questions the effect of incongruity on a brand, consumer ethnocentrism and localization issues particularly when a well known brand is from a developed country and COP is in a developing country. This study extends past studies on the COO effect to examine whether a negative COP affects consumer product perception and consumer purchase decision of a wellknown brand. Hypotheses are tested empirically against survey consumer data from the UK (developed country) and People's Republic of China (developing country) using Sony as a global brand. The main findings show that both brand origin and COP are particularly important for consumers in a developed country in their product evaluations while perceived brand image of a developing country and price are key factors for consumers in a developing country. In addition, knowledge of the extent of consumer ethnocentrism can be a major determinant for branding decisions related to using product information cues about country of production and/or an international brand image.

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Section: Managerial Implicationsmentioning

confidence: 99%

Brand origin and country of production congruity: Evidence from the UK and China

Eng

Ozdemir

Michelson

2016

Journal of Business Research

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“…Conservatism and conformity (Sharma et al, 1995) are the predecessors of consumer ethnocentrism. Other researchers who were involved in the research of consumer ethnocentrism confirmed that male consumers tended to be less ethnocentric compared to women (Balabanis et al, 2001;Good & Huddleston, 1995;Sharma et al, 1995). Also there is a number of studies where no statistically significant effect of gender differences has been found (Caruana, 1996) and, again, some other studies show that men are more ethnocentric than women (Bannister & Saunders, 1978).…”

Section: Theoretical Framework Of the Researchmentioning

confidence: 93%

“…While several studies (Caruana, 1996; Sharma et al, 1995) indicated a negative relationship between income and consumer ethnocentrism, some studies (Han & Terpstra, 1988) suggested that income had no effect, while other (Tan & Farley, 1987) indicated a positive relationship between income and consumer ethnocentrism. Citing the example of the Czech Republic, Balabanis et al (2001) indicated that consumers with higher income tended to be more ethnocentric than consumers with lower income. A conceptual argument in favor of the claim that consumers with higher income are less ethnocentric states that consumers earning higher income are more cosmopolitan and travel more.…”

Section: Theoretical Framework Of the Researchmentioning

confidence: 99%

“…A conceptual argument in favor of the claim that consumers with higher income are less ethnocentric states that consumers earning higher income are more cosmopolitan and travel more. Both of these constructs precede consumer ethnocentrism (Balabanis et al, 2001). The research hypothesis regarding the impact of income on the level of consumer ethnocentrism has the following form: H3: Consumers with lower income tend to be more ethnocentrically oriented in comparison with consumers with higher income.…”

Section: Theoretical Framework Of the Researchmentioning

confidence: 99%

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Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia

Gašević¹,

Tomašević²,

Vranješ³

2017

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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Ethnocentric behaviour of consumers is related to the attitude and intentions of consumers when deciding upon purchasing a product, i.e., it is such a kind of behaviour which implies giving priority to purchasing domestic rather than foreign products. The results of a large number of studies show that not all consumers are equally ethnocentric. Therefore, it is of utmost significance to realize that consumers rely on various signals and make different decisions depending on their inclinations towards consumer ethnocentrism. The aim of this paper is to examine the influence and interaction of demographic characteristics of respondents in Serbia on consumer ethnocentrism. Several statistical techniques that provided support during the testing of research hypotheses have been applied in the preparation of this paper. We used nonparametric techniques (Mann-Whitney U test and Kruskal-Wallis test). The results indicate that men are more ethnocentric than women, as well as persons with lower level of education than those with higher level of education. Also, the results have shown that respondents who achieve the highest level of income are not ethnocentric in the least. In addition, it has been established that there is no statistically significant impact of the criteria of the year on the level of consumer ethnocentrism. The research results provide useful information for marketers and managers of companies that currently operate or are planning to enter Serbian market in the forthcoming period. Another great benefit is reflected in the fact that these results draw the managers' attention to the fact which consumer groups are the most ethnocentric and thus allow the creation of high quality strategies.

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“…When facing with purchase choices between domestic and foreign products, consumer ethnocentrism represents consumers' tendency that whether it is appropriateness to buy foreign-made rather than home country made products (Balabanis et al, 2001;Deb & Roy Chaudhuri, 2012;Sharma, 2011;Shimp & Sharma, 1987). This tendency is derived from consumers' feelings of ethnocentric insecurity (Siamagka & Balabanis, 2015); they think buying foreign products may trigger unemployment and other social problems in their home country (Shimp & Sharma, 1987).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Consumers Become More or Less Ethnocentric? A Meta-Analysis on Level of Consumer Ethnocentrism

Guo

Lin²

2017

IJBM

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A huge body of research on consumer ethnocentrism has occurred in cross-cultural consumer behavior research area since the seminal work of Shimp and Sharma (1987). There is, however, a research gap on meta-analysis of the level of consumer ethnocentrism. This study seeks to address this gap by employing, as far as we are aware, the first meta-analysis on level of consumer ethnocentrism. we draw several conclusions with meta-analytical data of 153 mean values in 87 articles during the period of 1987 to 2013 (N = 42840): (1) The average score of consumer ethnocentrism is 3.58 (7 in total); (2) General consumers are more ethnocentric than student consumers; (3) Consumers in developing countries are more ethnocentric than consumers in developed countries.

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The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies

Cited by 505 publications

References 36 publications

Brand origin and country of production congruity: Evidence from the UK and China

Brand origin and country of production congruity: Evidence from the UK and China

Key Factors Determining the Ethnocentric Tendencies of Consumers in Serbia

Consumers Become More or Less Ethnocentric? A Meta-Analysis on Level of Consumer Ethnocentrism

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