“…The extent to which people react to a moral issue has been argued to depend on its moral intensity, among other things ( Barnett, 2001 ; Jones, 1991 ; Morris & McDonald, 1995 ; Schlaile, Klein, & Böck, 2018 ). Moral intensity is a multidimensional issue-related construct ( Jones, 1991 ) frequently taken up in the literature on ethical decision making (e.g., Husser, Andre, & Lespinet-Najib, 2019 ; Marshall & Dewe, 1997 ; Moores, Smith, & Limayem, 2018 ; Paolillo & Vitell, 2002 ; Schlaile, Klein, & Böck, 2018 ; T. R. Shaw, 2003 ). The theory of moral intensity is based in part on arguments from moral philosophy, yet Jones (1991) introduces concepts that are non-existent in prior approaches.…”